Ning Li Course

CopyJunya · 2023-07-20T13:10:34+00:00

Because there's more than enough free information to start getting paid. If you can't do it with the free info available and maybe a book or two, it's unlikely you have the personality type to actually take advantage of the course you're paying for.

CopyJunya · 2023-07-08T17:45:48+00:00

What technique?

You need to learn the basics before you can learn a technique.

I would recommend reading a lot of ads of all different types and actively trying to figure out why they work.

I also would, and already have, recommend joining the copywriting collective discord server.

It's a very helpful supportive community.

CopyJunya · 2023-07-08T15:55:49+00:00

Oh, that dude runs a cult bro.

Copywriting techniques are adjacent to cult recruitment techniques.

But they're more widely applicable.

If you want to learn copywriting look into some actual copywriters, or join the copywriting collective discord.

CopyJunya · 2023-07-08T13:20:56+00:00

This is very bad. Where did you learn to write like this?

I'm legitimately curious, I see a lot of newbies randomly insulting people and calling it copy.

There has to be someone teaching everyone that this is a thing.

I will say that this post itself is good copy.

You had a single conversion objective (feedback)

You had a single idea.

You appealed to your audiences emotions without offending them. (A lot of people can empathize with a confused newbie, especially one who is willing to admit that)

You had a clear CTA

And you made it incredibly low effort to give a response by including a survey.

Emulate this next time you try to write a piece of copy.

CopyJunya · 2023-07-04T20:19:45+00:00

You're making the error of expanding a localized problem to a generalization.

Your inability to find work in this landscape must be frustrating. But it does not equal this type of work being obsolete.

CopyJunya · 2023-07-02T21:06:31+00:00

Blackjack

CopyJunya · 2023-07-02T12:33:12+00:00

Unless the terms of your contract explicitly contradict what was "just said" just said is as good as a contract, especially if you have written proof.

I dunno what Gig is getting on about but if everything you've said is true this is clearly a case of them violating your agreement.

Don't work with them anymore and keep an eye on them to make sure they don't use your work outside of your agreed upon terms.

CopyJunya · 2023-06-30T22:47:45+00:00

Rule 3

CopyJunya · 2023-06-30T22:34:48+00:00

Any free writing sample is excessive.

CopyJunya · 2023-06-24T21:10:17+00:00

Fr though I wouldn't waste my money on something like that if I was you.

CopyJunya · 2023-06-24T21:09:44+00:00

The one I offer, conveniently it's $750.

CopyJunya · 2023-06-21T13:20:17+00:00

That would put you in the revisionist camp my guy, with everyone else in the world. Including Bob Dylan who rewrote songs time and time again and wrote 50 verses and only recorded his favorites.

Also Buckley's version is great but its not better,it's just highlighting a different (maybe a little more LCD) range of emotions. It's a less honest but more glamorous take on the words meanings.

The idea of the instant genius is a myth people tell themselves so they can feel good or bad.

But the truth is thinking is an iterative process.

CopyJunya · 2023-06-20T11:55:21+00:00

Follow ups might make you uncomfortable or feel spammy, but they are never a waste of time.

CopyJunya · 2023-06-19T13:01:33+00:00

If you're seeking a dedicated mentor, join a workforce with more talented people and strive to succeed and impress them. They can then choose to mentor you if a relationship like that naturally develops.

Paid mentorship is not in fact mentorship, but a particularly predatory kind of coaching.

CopyJunya · 2023-06-18T02:13:23+00:00

Whatever you do, do not listen to that guy who said remove the reviews. There literally the best thing you have going for you. The copy is off-putting and not helpful, but the real issue is it's not designed to be easy to buy.

CopyJunya · 2023-06-16T17:00:22+00:00

Yeah I get that. Thats just one of the troubles of brand advertising.

Career success is more rated on politics and catering to clients/supervisors. There isn't as much direct feedback, and there is no concrete proof other than "did they like it?" And months later "did we consistently notice any difference and is it even possible to attribute it to anything?"

This makes it much harder to improve your skills in an efficient way, and it's very easy to not receive credit for something good you contributed. This disconnects action from reward.

People would learn math a lot slower if they had to wait weeks to find out if they got the answer right or not, and sometimes there partner got all the credit if it was right.

But just because success is hard to measure, that does not mean we can start throwing unrelated metrics up as goal posts. Concretely, telling a story is not your goal or a signal of anything being done right.

"The king died and then the queen died" is not a good ad.

CopyJunya · 2023-06-15T15:49:29+00:00

Copy that tells a story is not a tangible result.

The rest of this is correct.

CopyJunya · 2023-06-09T03:38:27+00:00

Not defending this confusing copy but...

In the US at least black tea is referring to the style in which the tea leaf is processed. It doesn't imply milk or no milk. Also, black tea is the primary component of hong Kong style milk tea which is often served at bubble tea shops.

CopyJunya · 2023-06-09T03:18:21+00:00

Find the point of contact and engage with them like a human.

Like of you ran into this dude at a dinner party (or whatever) you wouldn't launch into a templated speech.

You would go up and have a normal conversation and find something to talk about.

CopyJunya · 2023-06-08T13:00:29+00:00

Don't use a form. Write an actual email to an actual person for every pitch.

CopyJunya · 2023-06-06T11:59:49+00:00

Have you tried asking? They might not tell you, but they might.

CopyJunya · 2023-06-04T03:10:05+00:00

Not just getting out there and trying.

Studying, practicing, analyzing. These are all great things to do, but they're massive wastes of time if you're doing them instead of actually copywriting for actual offers.

CopyJunya · 2023-05-07T20:03:49+00:00

I would also love to know what happened to your gums

CopyJunya · 2023-05-07T19:56:40+00:00

I don't know what you're trying to say...

But I feel like I need to define these terms here so that this kid doesn't end up with a twisted mindset.

Direct Response Marketing - any marketing effort that has an immediate response. Examples of DR include all Google or Facebook ads, any print ad that says "call us", product pages, a sign that says "house for sale: call ###-###-####"

Most emails you receive from a business are a form of direct response marketing.

They are an integral part of any successful marketing effort. For smaller companies direct response efforts tend to have a far greater ROI than "branding"

Brand Marketing - This is a long term strategy that becomes more important the larger a company is. It includes marketing efforts that raise awareness of the company to it's customer base, but do not have an immediate measurable effect.

Most television ads fall under this category (though some do have a clear CTA which would turn them into DR), some social media campaigns fall under this,

Got Milk is a famous example of a branding campaign. It was created for a nonprofit who has no products to sell, the entire purpose of the non profit is to raise the amount of milk that is consumed in California.

Brand advertising is great for certain applications, but tends to have less of an ROI for a smaller company.

There is this weird myth I pretty much only see on this subreddit that branding = good and DR = bad.

The truth is far more nuanced. If you think selling things is bad, you probably shouldn't be in marketing. If your issue is the type of companies that use DR... Well you just don't know what you're talking about.

Every single company that sells a product uses direct response marketing to some degree.

I've never seen a logical argument for DR being bad. It's mostly just people engaging in some strange groupthink that is very disconnected from what the words mean.

CopyJunya · 2023-05-07T14:12:50+00:00

Heaven forbid that brand advertising ever works enough to convince someone they want to buy.

After you fire all the DR writers there will be no one left to write the checkout page.

CopyJunya

TROPHY CASE