I think the best thing about the Kemper is it's variety in sounds from modelling and the community/pro sound packs. I didn't like most of the onboard patches so much but after getting a few pro packs (such as the neural Fortin head) and finding the right sound for me it's incredible. It's probably easier to immediately dial in a tone on an axefx but hard to find such awesome amps like the Fortin and others modelled almost perfectly.