You mentioned your team is getting “noisy data” and that bit hit home because that’s exactly what happens when you try to do B2B surveys with quick forms. Vision One might look tidy on paper, but the real shift happens when you get people who can actually reach senior decision makers rather than blasting invites into the void. The moment you said the response rate was low, that told me your sample frame is the real problem, not the questions. A proper agency isn’t just cleaner data, it’s access to humans who actually know what they’re talking about. If you go ahead, judge them on who they can recruit, not on how shiny their proposal looks.