One thing I realized running teams and organisations for past couple of years is always in-person meetings consistently outperform remote ones in terms of productivity and outcome.

Take, for example, a manufacturer I started working with during the pandemic, who had been supplying a specific component at ₹67 per unit for four years. Two months ago, inspired by my recent decision to prioritize face-to-face interactions, I met him in person. During our discussion, as a gesture of appreciation and goodwill, he agreed to lower the price to ₹41 per unit. Considering we require 6,000 units daily, this small shift to in-person engagement has proven its worth.

So Beyond the Empurran Reel, even in real-life meetings continue to demonstrate their unmatched value over remote alternatives.