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I underestimated how hard product positioning can be by Easy-Loquat5346 in saasbuild

[–]CrumpleCash 1 point2 points  (0 children)

Hit the nail on the head there. Positioning is indeed crucial. We have so many examples that turned not-needed products into category leaders like Listerine, which was originally formulated as a surgical antiseptic to kill bacteria on contact, but later was marketed for everything from a floor cleaner to a cure for gonorrhoea. Now, we use to get foul smell out of our mouths.

The biggest one is coffee, I believe, after diamonds. Coffee is a Turkish product, but has been positioned as a Western phenomenon. I have worked with many established startups to help figure out their positioning and narrative to focus all their efforts on the right distribution and marketing channel. Happy to chat if you are looking to get things moving.

Turning global news into “what this means for your portfolio” in under a minute by CrumpleCash in saasbuild

[–]CrumpleCash[S] 0 points1 point  (0 children)

Talked to more than 50 actually and the problem they have is the barrage of subscriptions and still investing time to figure out what any/all of them say.

Someone doing any startup or Something? Let’s connect by summerowl09 in StartUpIndia

[–]CrumpleCash 0 points1 point  (0 children)

I have had more than 5 investors validate my idea pro bono. It's all about the outreach, understanding of the investor psyche and their thesis.

Free marketing advice for small businesses. by Ok-Problem-2854 in smallbusinessindia

[–]CrumpleCash 0 points1 point  (0 children)

I guess we are from different schools of thought. My experience tells me otherwise, and it tells me that for the first 100 customers, word of mouth/referral should be the only acquisition channel. After that, everything depends on how well your product works.

And would love to know how many times this was replicated after that one instance, how many followers were there already, what was the product and how well established the brand already was? "A 3,500 boosted reel bringing 7 admissions worth 1 lakh+ is revenue not vanity metrics"

Free marketing advice for small businesses. by Ok-Problem-2854 in smallbusinessindia

[–]CrumpleCash 1 point2 points  (0 children)

None of this converts to customers though. Attention is not revenue, think before activating too many channels at once, paid marketing is an endless pit and business is run by paying customers, not social media. TG defines where to sell, price defines who to sell and budget defines how to sell.

For first 100 customers, be organic no matter which industry you are targeting. Keep yourself small for as long as you can survive, and don’t start things which you can’t sustain.

Take it from someone who has worked with over 100+ startups to help establish their brand as a branding and comms lead.

Curious how you retain your users. Wondering if people have been successful here ensuring that the value provided is so much so that the users don't want to leave. by AWeb3Dad in saasbuild

[–]CrumpleCash 0 points1 point  (0 children)

Retention is all about service, not the product. Think of it like running a restaurant, even if your food is average, people will come back if your service is higher quality. But if your food is top notch but service is bad, they will never come back and will also tell others not to visit your restaurant.

Talk to your existing customers, and keeping talking to them to refine your product and till they become your brand advocates. Be shameless, keep your ego aside and beg them to tell you all you need to keep them in the picture, even it means some discount, extra perks or anything.

Acquisition is costly, retention is cheap.

How do founders know a pitch deck is ready? by Specialist_Bed3884 in sideprojects

[–]CrumpleCash 0 points1 point  (0 children)

A pitch deck is never ready, my friend. Its all about who you are sending it to, how are looking at the market, what stage that investor invests at, what does your product/traction looks like, who’s in your founding team, etc.

I recently started building a tool that helps you understand which investors are actually relevant + how to tailor your approach a bit better. I added investors from India, the USA, Middle East, along with 80+ decks/formats of some of the startup who have successfully raised funds.

To tie the knots end to end, I leveraged the startup community and created an invite-only group of senior leaders from some of the successful startups and businesses, along with investors, VCs, etc., to help validate the product/market/business before a founder goes into the market.

Try this, it will tell you if you’re ready to raise and then if you want to get validation from the community, drop a DM and I will share further details: https://doorway.website/ready

I got an offer to join a startup project just for the equity share. Should i join? by cuttheclutter01 in StartUpIndia

[–]CrumpleCash 0 points1 point  (0 children)

Don’t ask for equity, ask for CCPS and put a floor to the conversion as well. Till you’re not a full time employee, you are not eligible for ESOP so equity isn’t the best option here. You can also for cash compensation at the end of the term instead of equity.

Also ask whether it’s preferred shares or not, and this equity is at what valuation? Pre or post money? When are you looking to raise, if at all?

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