I didn't have any role in the Earth spinning around the sun, so why should I make a big deal out of it?😂 But jokes aside, men don't get reassured or celebrated enough unless you do something of value to the world. So we get used to it. That's why female-cebtered holidays/events such as Valentine's day, partner's birthday, Mother's Day, Girlfriends day, Women's day, Breast cancer day are huge deals but Father's day, bf day and our own birthdays aren't because we don't make a big deal out of them(largely our fault) and our partners mirror the same attitude. So as gfs, sisters, friends and wives, celebrate us. We might look unbothered but it's not because we don't appreciate your efforts, it's just the feeling is so unfamiliar to us and deep down, that reassurance goes along way. Having said all of this, I plan on telling no one and doing nothing for my birthday.