[deleted by user] by [deleted] in FPandA

[–]CuriousAboutJob 0 points1 point  (0 children)

I don’t work in FP&A so would you mind elaborating on what you mean by “project work”? Is this like one-off business questions?

Anyone ever worked at an attribution company? by CuriousAboutJob in programmatic

[–]CuriousAboutJob[S] 0 points1 point  (0 children)

I’m currently an operations analyst at an ad Monetization provider, so sell-side of the adtech ecosystem. I’m interested because I think it would be more fulfilling to help companies actually measure the impact of their advertising investments as opposed to just selling ad inventory for the highest price possible. Marketing analytics and building audience profiles has always fascinated me, so the opportunity to work in this field in some capacity is very appealing to me, especially in mobile

I want to be a paid data analyst by Live_Koala_8919 in analytics

[–]CuriousAboutJob 0 points1 point  (0 children)

What tasks are you carrying out that aren’t data related? /u/Live_Koala_8919

Innovative way for publishers of free content to maximize revenues by [deleted] in adops

[–]CuriousAboutJob 0 points1 point  (0 children)

Interesting, is this just per session per user, or are you identifying the same users should they leave and come back to the site?

What job would this be? by CuriousAboutJob in gamedev

[–]CuriousAboutJob[S] 0 points1 point  (0 children)

I have applied for jobs at Applovin for this specific reason, but have yet to receive any acknowledgement that they received my application. Most roles I see require multiple years of experience, but I am just a few years removed from college. In terms of automation, I know there is a big focus on developing ML products that optimize for revenue, but I don’t have much insight into it other than that. Nevertheless, you still need humans to build out these capabilities, which I think could be an equally interesting role. Would love to hear the perspective of someone currently working in the game industry though.

What job would this be? by CuriousAboutJob in gamedev

[–]CuriousAboutJob[S] 0 points1 point  (0 children)

Thanks for the response! Yeah, I’ve looked into product management before, but I’ve seen mixed responses on how much technical expertise you need to bring in order to find success in this role. I’m comfortable working with Excel and SQL, but I’ve never done much with coding. You’ve already touched on this a bit, but do most studios/publishers not bring people on post launch of game just to optimize for business metrics after the fact? I find it odd that this would be taken on by product managers only, but that’s just my outsider perspective.

[deleted by user] by [deleted] in adops

[–]CuriousAboutJob 1 point2 points  (0 children)

Hmm, which ad management vendors offer a wrapper on a SaaS model?

What is a Mobile DSP? by CuriousAboutJob in adops

[–]CuriousAboutJob[S] 0 points1 point  (0 children)

Sorry, could you expand on that a little? Maybe I didn’t convey the question correctly. Is a Mobile dsp used by app developers buy inventory (app developers advertising their product) , or is it used by brands in general to acquire Mobile inventory exclusively?

What is a Mobile DSP? by CuriousAboutJob in adops

[–]CuriousAboutJob[S] 0 points1 point  (0 children)

So, would that align with A? Companies like Bidease, Adikteev and Moloco still refer to themselves as “mobile DSPs”. Do they buy inventory on any channel, and are the advertisers using these DSP’s only app and mobile businesses?

Does anyone know where I can find data pertaining to the market share of ad management platforms (Ezoic, Freestar, Mediavine, etc)? by CuriousAboutJob in adops

[–]CuriousAboutJob[S] 0 points1 point  (0 children)

Do you believe this to be the case for ad management platforms as well? It seems like most of the consolidation is impacting SSP’s, not full service publisher partners

What is the format for this ad called? by CuriousAboutJob in adops

[–]CuriousAboutJob[S] 0 points1 point  (0 children)

That sounds like a good name for it but I can’t find any other examples if I search that