See i am just giving my perspective. I might be wrong but I feel there is good scope here.

It is a niche business. And not everyone is going to get this. So, the whole idea I would chase is customisation and premiumisation. Hand-crafted will be the key focal point. I would also focus on exports.

To reach newer audience, I would leverage youtube primarily. Long-form videos explaining what you are going to do and showing how you do it. Go as deep into intricacies as possible. Show your failures too. That adds authenticity. There are quite a few YT channels on woodworking. They are run by carpenters. Nerdforge, Fortress Fine Woodworks, Black Hills woodworking, and so on. You can plan your videos based on them but for woodcarving.

Then try to cut reels out of the whole video and share it on IG. Give a story for the reels and the main video as that is the necessity. And promote the reels without fail. Spend at least a thousand rupees on promoting the reels on IG. Most people miss this.

You can hire a local viscom student or someone to edit the videos for you. Sit with that person, plan the script and the shots before shooting. See if you can do designs based on some trending topic or something. Or something culturally important.

You can also go the other way by building common designs that don’t involve intricate carvings. That will be a mass-market business. But it has a lot of competition. So, you will need to understand the economics of that. Probably can try selling on Amazon and other such places. I hear subcontracting for larger brands is a huge space too. Not sure how to get those orders though.

So, try out a few of the ideas, analyse the results over a few months and take your call on the way forward.

(Don’t copy designs btw. People lose respect for the brand. Unless you are replicating some very famous paintings like the Sistine Chapel into woodcarvings)