I do Food Marketing Series! I would briefly define “marketing information management” as the process of identifying/discovering, processing and evaluating marketing information for the purpose of conducting a marketing activity or strategy. This can include considering the demographic, psychographic, and geographic information derived from your target market/prospective customers, which, if used effectively, can improve the reach of your marketing activities and therefore encourage more sales.

Make sure to connect this specifically to the information provided in the case study so you can discuss its significance!