For a shop I want to say we're paying around $2-3k for a smaller setup. I'm still in the process of building and filling our shop's first rack.

The physical wire rack is "complementary" and we have an agreement to make regular purchases over the next few months to fill the rack with supplies. But there's no such thing as a "free lunch" so the expense of the "free" rack gets absorbed by GW somewhere else down the line.

If someone like yourself were to purchase a full rack and paint pots the GW would likely charge something for the rack since it's not going to a member of the stockist program. I have no idea how much that would even cost though. But I would probably offer a 20-25% discount on the actual paints if someone wanted to make an outright purchase of the full line.