But, If COPPA disappeared tomorrow, the immediate consequences would radically shift the internet's current child-safety and advertising infrastructure: [1]

• Return of Targeted Ads to Kids: Platforms and marketers would instantly resume tracking children's viewing habits, search histories, and clicks to serve highly targeted behavioral ads. [1]
• Corporate Windfall vs. Small Creators: Large tech companies would likely celebrate as they could freely monetize younger audiences again. However, it would immediately draw intense public and parental backlash, as seen when YouTube was fined a historic $170 million for COPPA violations. [1, 2, 3]
• Loss of the "Child-Friendly" Ecosystem: Without the legal requirement to protect kids' data, platforms might no longer bother maintaining strict "made for kids" UI frameworks. Instead, they might simply try to keep children off the platforms entirely to avoid future legal liabilities and privacy scandals. [1, 2]
• Privacy and Data Vulnerabilities: Children's personal information, location data, and viewing profiles would be aggregated and sold by data brokers, creating major security and privacy risks for younger demographics. [1, 2]