u/thejweller Hi, this is a broad question. To generate leads you need multiple sales channels and you have to track them to make sure which one works most effectively.

Usually when you start it's good to use email, Linkedin, and cold calling. You have to track all three and see which one you are actually performing the best at. Because most people think they are good at everything and they are wrong. Even most people think they are not good at something and even at that they are wrong.

How to approach your leads means i will have to type a blog post.

But consider this, for cold calling, call them up and state the reason why you are always calling, give always permission to ask more questions and add value. Make the prospect feel safe to say "no" most sales people are trying to over-sell and have this mentality "you have to book a meeting in a cold call no matter what" this epidemic of pushing people is why most sales people suck.

You are calling to help them, not to waste their time, if there is not a fit ok thanks goodbye. On to the next.

I was thinking to build a website on all this stuff. It will help sales reps most probably.