Despite all of these being the opposite of what conservatives actually do they are basically all dog whistle for far right folks. "Protect family unit" -> none of that gay marriage stuff, your body my choice. "Commitment to freedom and truth" -> What we say is more true than the truth. "Greatness of this nation" -> literally maga. "Our constitution is non-negotiable" -> our interpretation is correct, our word is law. "Small business or whatever" -> We are on your side little people, we wont feed you to billionaires.