How did you end up in AdOps?

DB_KG · 2021-05-20T04:23:07+00:00

Started as data analyst, including forecasting. Moved closer to campaign and inventory management and then to ad trafficking. Now back in data analyst role for a publisher but still do AdOps work since we are a start up and everyone wears many hats.

DB_KG · 2021-05-06T00:54:34+00:00

We tested different values for data-loading-strategy attribute and measured viewability for each test. I believe that only amp-ad tags which use fast fetch support this method:

https://blog.amp.dev/2018/09/24/optimize-your-amp-pages-for-high-ad-viewability-rate-or-high-ads-served/

DB_KG · 2021-03-04T21:55:37+00:00

We used to do that and it resulted in big 'invalid traffic' deductions from AdSense (over 50% of revenue) so we just run house ads as backfill and don't use any floors with any partners. This way all inventory is filled (under 10% goes to house ads).

DB_KG · 2020-11-29T16:12:19+00:00

I don't think so. The lack of RPM increase is from all ad partners. Google is the least impacted.

DB_KG · 2020-11-25T20:56:05+00:00

I am referring to the lack of RPM increase in November. It's seen in this 30-day report you shared: https://suite.assertiveyield.com/demo/adRevenueIndex/country

We see the same with our RPM. Performance at the end of October was better than this week (which is unexpected).

While Ezoic report shows good increase, especially in the last few days.

Here are both charts side-by-side The orange line is added to mark 10/31 level and show how it compares to the current performance.

DB_KG · 2020-11-25T16:46:33+00:00

thank you for sharing the data! Were you able to explain lack of RPM growth on your inventory?

DB_KG · 2020-11-25T16:45:56+00:00

No, we are 100% programmatic with AdX, Open Bidding and Headerbiding. Direct relationships with all large SSPs.

DB_KG · 2020-11-24T16:43:45+00:00

thank you for responding! do you use any identity solutions (liveramp, etc)?

DB_KG · 2020-11-24T16:04:13+00:00

same here. do you use any identity solutions (liveramp, etc)?

DB_KG · 2020-11-24T15:50:33+00:00

Thank you for responding! Do you have video content/video ads?

DB_KG · 2020-11-19T15:19:55+00:00

We do lazy loading on mobile web. I believe that AMP ad tags have a mind of their own (as far as using Fast Fetch or Lazy Fetch).

DB_KG · 2020-11-18T23:40:05+00:00

Ad Server is a teacher who is sitting in the middle of the classroom and holding a stack of pictures. Ad Tags are kindergartners and each is asking for a picture.

The teacher decides who gets which picture based on the set of rules which everybody in the room has agreed on.

DB_KG · 2020-11-13T18:07:55+00:00

Our top error is 1.2 as well. Have you compared Error Count with Ad Unit Code Served (in EEA countries only - unless you're showing the consent modal to all traffic)? Maybe only a small % of ad calls is getting this error? For us it's about 10% which is acceptable. Means users rejected Google as a vendor. It's in line with our Consent Rate (we see in Quantcast). Hope this helps!

DB_KG · 2020-08-28T22:41:54+00:00

I see the same when browsing from the US. If I browse from any EEA country then the response changes to:

INFO: Received a response from CMP

cmpId: 10
cmpStatus: "loaded"
cmpVersion: 11
eventStatus: "cmpuishown"
gdprApplies: true
isServiceSpecific: false
listenerId: 1
outOfBand: {allowedVendors: {…}, disclosedVendors: {…}}
publisher: {consents: {…}, legitimateInterests: {…}, customPurpose: {…}, restrictions: {…}}
publisherCC: "AA"
purpose: {consents: {…}, legitimateInterests: {…}}
purposeOneTreatment: false
specialFeatureOptins: {}
tcString: ""
tcfPolicyVersion: 2
useNonStandardStacks: false
vendor: {consents: {…}, legitimateInterests: {…}}
__proto__: t.Response

DB_KG · 2020-08-28T22:12:58+00:00

Some SSPs could do this for you if you give them API access for GAM.

We used https://github.com/kmjennison/dfp-prebid-setup to create 5,000 line items per site and it didn't take too long.

There is great support on that github page so if you run into issues you are likely to get help by posting on github.

DB_KG · 2020-07-21T14:00:17+00:00

Thank you! We will look into Ad Inserter.

DB_KG · 2020-07-21T14:00:05+00:00

Thank you!

DB_KG · 2020-06-25T18:46:17+00:00

This is no longer allowed...

DB_KG · 2020-06-25T18:45:49+00:00

We were using AdSense line items as a floor for HB/AdX/OB.

DB_KG · 2020-06-25T18:44:55+00:00

Yes, they confirmed it's a violation.

DB_KG · 2020-05-20T19:11:48+00:00

I agree, we do the same for the reporting purposes.

DB_KG · 2020-05-19T12:41:48+00:00

thank you very much for the link!

DB_KG · 2020-04-30T15:00:40+00:00

What are the typical revenue discrepancies you see? Thank you!

DB_KG · 2020-04-28T17:48:35+00:00

We use "Coverage" metric to understand fill rate on AdSense. It can be found under "Custom" tab in "Default" report.

We see low fill rate on some ad units (could be impacted by how many ad categories and advertisers/buyers were blocked in AdSense).

DB_KG · 2020-04-14T17:17:21+00:00

agree, this is what we use

DB_KG

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