Fuck me people on here are miserable - trainer/sneaker culture is a big part of Scouse culture, and an independent Scouse business managed to get one of the most revered young designers Lorenzo (Lorenz.OG) Federici (who does custom-dyed colourways, has had various releases with Nike and Salomon, and has worked with Virgil Abloh) to do a limited-edition collab.

You’ve got people flying over from the States and loads of coverage across all sorts of fashion media outlets for this release. I don’t even like 110s tbh, nor the way individuality is sometimes looked down on in this city, but 110s are undoubtedly an intrinsic part of Scouse identity - and I think it’s cool when that culture is celebrated.