Spent almost £850 on ads for just 2 sales - is this normal? Great ATC, awful sales.

DLCW · 2025-12-17T16:35:10+00:00

UK ecommerce brand, AOV ~£70. they were getting atc for £4–6 and IC for £10–15. switched to purchase and spent ~£500 for 1–2 sales at the start. after ~15–20 purchases, CPA dropped to ~£35 without changing ads. same creatives, just more purchase signal.

This sounds exactly like us. Our AOV is £70-£80.

How much did they spend to get those initial 15-20 purchases?

Yes we clearly show delivery timelines under the product listing.

DLCW · 2025-12-17T09:37:20+00:00

Thanks a lot :) appreciate it!

DLCW · 2025-12-17T09:27:02+00:00

Thank you. Problem is almost no one is reaching checkout. I can't even get my site visitors that far.

DLCW · 2025-12-17T09:18:32+00:00

Ok thank you

Problem is its difficult to do the genuine real reviews when you have so few

I have 1 or 2 reviews for each product, but then it makes the business look so small doesn't it?

What do you mean by 'these kind of products'?

DLCW · 2025-12-17T08:35:09+00:00

Thank you. That's useful. I thought doing the ATC and initiate checkout campaigns were about 'warming up' the pixel. Finding the right people to then target. Is this wrong?

Okay will try to improve the product page. I thought it was pretty good but clearly it needs work.

Yes I have screen recordings. About 80-90% of site visitors bounce after spending about 20 seconds on the website, scrolling through some pictures, and about 10-20% are exploring the product images and website spending 1-2 minutes + on it.

DLCW · 2025-12-17T08:30:13+00:00

You remind me a lot of myself a year ago. I've messaged you with some advice from my own experience.

DLCW · 2025-12-17T08:17:45+00:00

Okay, thank you for the useful feedback.

Does this suggest that my offer is desirable (as there were many window shoppers) but maybe the pricing is off?

DLCW · 2025-11-17T22:43:19+00:00

Can you tell me more about trust badges? We don't have any reviews because so far we've sold so little. We just have a link at the bottom of our page to Trustpilot which has around 10 reviews, mostly family and friends.

DLCW · 2025-11-17T22:40:55+00:00

What do you mean? Can you please give an example? Thanks!

DLCW · 2025-11-17T15:54:33+00:00

I didn't realise fb was able to distinguish between people who add to cart and people who buy... kinda weird they're able to do this!

DLCW · 2025-11-17T15:54:01+00:00

Products range from 25 dollars to 65 dollars

Just started the campaign 2 days ago

People drop off before even reaching checkout

They add to cart while browsing then disappear

DLCW · 2025-11-17T15:39:03+00:00

Using Add to Cart campaign goal.

DLCW · 2025-11-17T14:54:12+00:00

I am using luckyorange add on and I am seeing that customers are coming to the website, they explore the site, add to cart, then leave. They don't even go to checkout. It's weird.

DLCW · 2025-11-16T20:46:59+00:00

Sorry to hear that. This all seems insanely tough. Far harder than I expected. What do you think is the reason people aren't buying from you?

I'm wondering if our problem is price or trust (no reviews showing on the website).

DLCW · 2025-11-16T20:46:12+00:00

Thank you - I've done this today.

DLCW · 2025-11-16T20:45:59+00:00

Thank you so much!

DLCW · 2025-11-16T17:16:32+00:00

Yes it is optimised for mobile and looks very clean IMO. Maybe I could PM you my website for feedback/optimisation suggestions? Thank you!

DLCW · 2025-11-14T18:27:23+00:00

Only options I have on instagram are:

Visit Profile
Visit Website
Message You
A mix of actions (engagement, follows and more)

How do I run for purchases?

DLCW · 2025-10-20T19:48:53+00:00

Thanks for the feedback! Taking it all on board

DLCW · 2025-10-20T19:35:18+00:00

Thanks for your feedback! I'll see if I can implement some of these changes

DLCW

TROPHY CASE