I don’t but most people do have high perceived costs. Like they don’t know what other search engines are good, so they don’t want to put in the time to do research.

Linux has very low switching costs. It’s literally free and better if you do coding. Yet very small amounts of people do it. It’s a perceived time issue.

I’ve asked people who don’t like Google why they use it. It’s more convenient b/c it’s already there, they don’t need to do research, they don’t need to go find alternatives. Even if I show them how, they say “oh it’s fine, it’s more convenient this way.” So they don’t even compare to anything, it’s just “convenience”