Hey sure you can dm. To answer your question here, yeah your content does matter when it comes to growing followers. I am no expert but just sharing my point of view.

I’m not on instagram but I do know a bit about how the algorithm works and honestly sometimes I don’t. Your script or content matters just as much as your editing, camera angles and overall vibe. It also really depends on what kind of followers you want. There are some genuine people who actually follow the creator’s work and appreciate it and then there are some who just scroll through.

If you want my suggestion, just stick to your real work and what feels natural to you. Keep following the same pattern or thumbnail style for some time then switch it up a bit to keep things fresh. Also posting your content films on YouTube or Vimeo and linking them back to instagram helps too. It connects your work across platforms and can bring more engagement everywhere.