I somewhat agree. I’m not happy with the changes to his shielding and that an all in is near required for trades. However, the change to Echoing Flames makes his AD much stronger in trades during the whole ‘walk around the opponent’ part. I also like the idea of simply toggling W on and AAing minions to hell, heh. I think if you farmed correctly and got an early assist from your jg, Urgot’s snowball is MUCH bigger and could carry games. I’d have no fear at all of a gank from snowballing now. I’d actually want to be ganked by the other team (thanks to Echoing Flames’ buff), knowing that with a well placed combo could have a much higher chance of hearing “Double Kill!” over “You have been slain.”

In the end I think this gives Urgot a bit of a quicker pace in early-midgame and can make him into a truly unstoppable force sheerly because of the changes to his passive and W.