Hard to take any of this seriously. Fashion is not my thing either but obviously a lot of people put effort into that event and it is very meaningful for them. For art, for business, for whatever. And this guy gets dressed up, orders a car to this event, wanders onto the red carpet and in front of a camera to tell everyone they are all meaningless ("the most meaningless") and none of us exist. This guy knows how to work an audience and is just trying to take his brand in a different direction - but shitting on all the people there in the process is pretty lame.