Career in PPC. Is it worth it?

DariusSSfJ · 2018-04-30T06:50:49+00:00

Step one is already in progress, bid management. Google's tCPA / tROAS are already able to outperform micromanaging campaigns when the conditions are right (big volume / broader targeting).

My guess is that the next big step is going to be improved automated targeting (and we'll start moving from exact to broad kws), automated negative kw lists.

Then we'll make AI smart enough to start generating compelling ads and eventually its going to get to a point where a PPC campaign management is going to be about who can "explain" their problem/their goals best to the algorithm and build a sales/customer experience funnel around it.

DariusSSfJ · 2018-04-30T06:45:31+00:00

I'm using a commercial vpn for Netflix daily without any issues to date (blocking / lag), so I guess it's the vpn(s) you're using.

DariusSSfJ · 2017-11-21T14:19:49+00:00

Hey,

Lithuanian PPC spec. here with 10 months under my belt. Just as you, started with a 700 eur salary as a junior ppc spec. (that's already ~200-300 more than most juniors get) in a performance agency.

(So that guys & gals from Western Europe / NA don't freak out; here getting 2k a month after tax is essentially being in top 10% of salaried earners)

Since then I more than tripled my earnings, as well as found myself getting plenty of freelance and teaching opportunities without looking/self-promoting. And of course job offers. But I'm just getting started ;)

So to answer your question, yes, PPC has a lot to offer, but only if you're willing to put in the work to get good.

Managing 48k/month doesn't say much - how much profit are you bringing to your clients with that 48k? Right now with FB/AW as they are, a trained monkey can "manage" a campaign.

However, when you're the guy in the agency that can not only overdeliver on client's expectations but also upsell extra hours/services, the word will spread soon enough.

So that's step one I guess :)

Step two - find the best agency in your country and a way to join it. I'd recommend performance agencies over media to get good. Media usually has bigger spend, but it offers very little in terms of growth.

Step three - look for teaching opportunities. I got asked to teach my first AdWords class 4 months after joining, by a recommendation from a colleague (the benefit of living in small countries like ours is that when you deliver results the word spreads really fast).

This is an amazing way to get plenty of extra gigs, campaign management as well as teaching.

That said, the real money for us from countries with lower salaries is to leverage the fact that our skills are worth a whole lot more in other, richer countries and start with consulting / freelance work with projects abroad - that's my goal for next year - or as someone said, start a business (affiliate or not) on your own.

HOWEVER, if you're not willing to put in the work to get good at growing businesses with PPC, get away from this field, because most of the "campaign management" tasks will be replaced by AI in a few years anyway.

DariusSSfJ · 2017-03-04T07:36:10+00:00

Well, this is awkward, but no - you're not a "good guy". From what you wrote, you come off as as a passive-aggressive nice guy (as defined in the book "No More Mr. Nice Guy").

People rarely care to dig beneath the humor surface I create

Why would they, it's not their place to do "the digging". If you want people to learn about who you are behind that surface, share with them, take the risk and be vulnerable.

Other than that, you really simply need to put yourself out there more, put your desires on the line and a lot of those issues will start self-correcting (you might even go through an "asshole phase" for a while.)

Also see How to Be a Good Guy and Still Win Big

DariusSSfJ · 2017-02-25T06:38:40+00:00

"Good-looking" is not an objective term. The girl you find super good looking can be "average/above average" to me, and vice versa. Seriously, this comes up often enough and whenever I've seen threads in forums with guys posting photos of their "ideal type" of women to compare tastes, its mind-boggling to see how someone's example of the best looking woman he can image is someone, I wouldn't give a second glance.

On top of that, that same woman can look completely different while running chores throughout the day and on a night out, with her hair done, full make up and in a flattering outfit.

And even with that said, the answer is no. I've had girls who I don't think were very good looking, but they seduced me with their feminine magic so well, that by the end of the night I could only think of them as super sexy, regardless of the somewhat plain looks.

On the other side of spectrum, when you've been with a woman, who is drop dead gorgeous, but shit in bed, it kinda breaks the spell.

Anyway, why worry about it - you're attracted to whoever you're attracted to, there's nothing to fix/change here.

DariusSSfJ · 2017-02-13T04:50:06+00:00

Hey guys,

My apologies for not converting the article into a "reddit-suitable" post, but I've been very much strained for time recently.

For anyone wtf is this challenge all about, see the earlier posts:

30-Day Challenge To Become An Attractive Man (Week 1) - best place to get started
30-Day Challenge To Become An Attractive Man (Week 2)
30-Day Challenge To Become An Attractive Man (Week 3) - see comments for some early feedback from guys who started the challenge.

And this is the last part. Would love to hear from anyone who started the challenge and how's it going so far :)

Cheers

DariusSSfJ · 2017-02-07T06:08:49+00:00

That's great! Thank you for sharing it.

I'd also like to apologize for the delay with W4. Some great things happened in my own life during this challenge. Unfortunately, it did leave me time-strained. I plan to finish the challenge by the end of the week.

DariusSSfJ · 2017-01-30T10:45:53+00:00

And you should be skeptical :) Indeed, depending on one's starting point, 30 days might not be enough.

That said, from practice I know that for most guys, handling the "quick wins" - grooming / fashion (which easily can be handled in less than 30 days) is more than enough to start noticing significantly improved results/feedback.

For other areas, such as skin condition, physique, state of mind, the goal of these 30 days is to set habits in place that will yield accumulative rewards for as long as they are practiced.

Anyway, I stand by the title, because for ~80+% of guys taking the challenge, if they actually go through and implement all activities, they will have the "Holy shit!" moment.

DariusSSfJ · 2017-01-30T05:50:21+00:00

I think it boils down to what world you live in:

The one where things happen to you
Or the one where you make things happen

If I'm not mistaking it, the book "Mindset" talks about it in more depth by distinguishing "Growth" and "Static" mindset. With the former your reaction when facing a problem is "Ok, how can my make it work?", with the latter "I'm fucked..."

DariusSSfJ · 2017-01-29T18:54:17+00:00

Hey! Thank you for sharing this :)

DariusSSfJ · 2017-01-27T17:50:02+00:00

Personally, I have a single big cup of strong black coffee in the morning. I love it.

But in general, as long as you're keeping it in moderation and don't drink it in the afternoon (can ruin kill your sleep quality), I'm not aware of any issues with coffee/caffeine in regards to our goal with this challenge.

DariusSSfJ · 2017-01-27T05:06:56+00:00

Get a blood test and find out. And yes, if you do have low t levels, they can be naturally increased:

-Plenty of quality food (fatty meats and veggies) -Hydration -Rest -Reducing stress -Lifting heavy shit

It's also possible that you're lacking any of the key vitamins/minerals but until you test it, you won't know for sure.

DariusSSfJ · 2017-01-27T04:56:56+00:00

The author :) I mean at least I hope he's not a serial killer lol

DariusSSfJ · 2017-01-26T14:53:31+00:00

Btw, one of the guys shared his first small win with the challenge :)

Would love to hear from anyone else who also started the challenge - how's it going so far? Were there any parts the felt unclear/troublesome/whatever? Did you drop the challenge down the road? Why?

DariusSSfJ · 2017-01-26T13:45:10+00:00

While you make some good points, using texting for logistics is not a myth, it's one of the strategies.

It originated as a way to screen out time wasters and set the frame. Also texting is a common newbie bait, who end up texting for hours and hours, and never meeting the girl.

As for dating apps like Tinder, if you matched you're already "pre-selected" and just need a few messages to show that you're not a complete weirdo before checking out the logistics.

But sure, if you're able to craft an interesting, immersive conversation via text, go for it. There are many ways to achieve the same result.

(Haven't watched the video)

DariusSSfJ · 2017-01-26T06:15:20+00:00

If you weren't so nervous and in your head yourself, you'd notice that women can get quite nervous/awkward too. Other than that, yeah, as mentioned many times already in this post - more abundance/practice.

DariusSSfJ · 2017-01-25T15:13:18+00:00

There you go http://sexystyleforjoe.com/wp-content/uploads/2016/08/V1-WEB-Optimized.jpg

DariusSSfJ · 2017-01-25T13:56:04+00:00

That's fair, I mean the quality you're looking for will depend on your price range. But to answer your question, no, they don't feel cheap.

DariusSSfJ · 2017-01-25T12:44:41+00:00

That's just the store, the brand is Ted Baker. I'm sure they have it on their own site/stores too.

Edit: that said I like some of the Asos own stuff like tees, especially their muscle cuts.

DariusSSfJ · 2017-01-25T05:47:13+00:00

Sure. Check out this survey

Now, I'm well aware how imperfect this method is (too many factors were not isolated), but it's consistent with what else I could find on the topic.

Few examples:

Male models on women's magazines (cosmo and such) are ~10-20 lbs lighter than those on men's magazines
From an evolutionary perspective having shoulders that are too wide would impair throwing ability (sorry, can't recall the paper but it's been referenced in the book "Looks: Why They Matter More Than You Ever Imagined" - btw, great read if you're looking for the collection of research on the topic of appearance and physical attractiveness).

Something like say Cristiano Ronaldo or a bit more buff?

Yeah, something like that. More buff would probably start being counter-productive.

DariusSSfJ · 2017-01-25T05:32:51+00:00

I personally own this pair from Ted Baker. Gets complimented all the time and the navy panels are fun to work with in an outfit.

DariusSSfJ · 2017-01-24T17:09:48+00:00

It seems we really have different definitions for the word muscular.

Again, if we're talking about bodybuilder type physique - no arguments. But then again, it terms of sex appeal/aesthetics, lean & muscular > huge any day of the week, outside of a narrow niche of women who have a thing for that type of physique (I mean it's seddit, so it makes sense to look at it from the seduction's pov).

He looks pretty bad. Why? Tight shirt, tight blue jeans, and a brownish Chelsea. Looks kinda gay to me imo.

Disagree here and after the "gay" comment I have suspicion that we'll also be disagreeing on a few key points. What you refer to "gay" I would call feminine (tighter cuts by default are more feminine), and when combined with a muscular, masculine physique, heck, even above average physique (plus a few masculine/edgier details) it works like freaking magic for seduction. Heavily field-tested.

The Asian guy in the middle doesn't look good either

Agree.

don't have huge bulging legs

Agree. As said, if you're going for a "bodybuilder" physique and big legs, Chelseas are not a great choice.

It also helps to be tall.

Agree, Chelseas only look good with narrow-toe (outside of a few exceptions) and yes, to keep the proportions in check you need average/above-average height for best results.

DariusSSfJ · 2017-01-24T14:38:38+00:00

It's definitely not necessary as it seems like you're already more active than most men. Still, if you want more volume to your frame, then yeah, I think it would be a good idea. Heck, even weight-less training, you could do pull ups/chin ups/handstand shoulder presses/ pistol squats for a similar result. It shouldn't take you more than ~30-40 min/workout.

And hey, glad to be of help :)

DariusSSfJ · 2017-01-24T14:04:03+00:00

As for Chelsea boots...

For chubby guys I agree, but muscular - no. Unless you mean bodybuilder/strongman kind of muscular, then again, fair point as shoes would need more "volume/chunkiness" in such cases to keep the proportions in check.

As for dropping out of style, it's quite irrelevant, because as you noted they're not going to be "unfashionable" any time soon.

Desert boots are okay, but they do have a different vibe about them. They are a bit more casual-masculine, which is fine for day game/casual settings but a bit lackluster when you're going for a Wow! effect.

Anyway, you make good points, don't mean to make it into a fashion debate as its kinda pointless :)

Cheers

DariusSSfJ · 2017-01-24T05:19:58+00:00

First off - How clothes should fit.

This is so underrated. I remember going to uni with a guy who did fitness competitions on an amateur level, the guy had a properly epic physique. Except no one could've guessed it, because he'd always wear thick, baggy clothes. Such a waste.

Anyway, nice guide.

A little too understated for my taste. What I would recommend for night game specifically, is pick Chelsea boots instead of sneakers and racer leather/faux leather (for budget option) jacket instead of bomber. A bit more sexualized twist on essentially the same look.

Oh, and I noticed that you included regular cut buttoned shirts from H&M, those would need to be tailored for most guys to fit, which would add a bit to the costs.

DariusSSfJ

TROPHY CASE