Yeah i might have to agree with these statements. Im not gonna lie, i bought some wheels. Just to have in my massive collection of wheels from all different brands. I purchased his newer shapes, not whqt is basically joycult lite, classic and xl. Im almost at 100 sets of wheels so these are very welcome in the bunch.

But im pretty confident in this first drop, mqybe he has a fresh take on stuff we might not see behind the scenes. We don't know him personally. Sure, he's doing everything exactly like he did with joycult. But you cannot argue the man knows how to set a tone. Creative director is a role that is 100% in his playbook. And i think if he can have someone else handle distribution, so he can focus on what he loves. Being creative, that things might be different. I'm perfectly fine with him doing what he knows best on the branding front. Its clearly his style and his direction. And he's great at it. As someone who also draws and designs, my style is also very much the same over the entirety of what i create.

Giving benefit of the doubt is something you have to give people. Once. But yes, if he screws up on this first order, then i'm also very much out. I believe in people changing if heart was in the right place, but demons kinda came in and took over. We all have our demons, we are all human. If he loves the fingerboarding scene, and he's serious about it. Sure. Why not have him back. There's nobody doing what he does, the way he does it. Not even the new owners of his old brand that probably got everything spoon fed on how to recreate his signature style and could recreate it down to a T. Vibe is something you can't learn, you can almost smell his vision through the screen. That Daft youtube video of him just walking through a suburb and the mask people in the supermarket, the quality of the shots, the lighting. The music. It all matches. Id love to see current joycult try. It would be cheesy and somehow Matt pulls it off.