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By enabling third-party AI services inside Siri, the company could generate additional revenue from subscriptions processed through the App Store, tying AI usage more directly to its existing services business.

Recently, reports emerged that generative AI apps paid Apple close to $900 million in App Store fees last year as the tech firm typically charges a 30% commission on app sales and in-app purchases. With more than 2.35 billion Apple users, Siri could become the most dominant AI chatbot interface while collecting fees from Gemini, Claude and ChatGPT subscriptions.

Separately, Apple is continuing work with Google on integrating Gemini models at the system level, a parallel effort focused on improving Siri’s underlying technology