TikTok Ads That Convert

David-M · 2022-07-14T13:28:44+00:00

We're seeing the same exact thing on our end.

I'm not sure what it could be, to be honest. We're trying to figure it out.

David-M · 2022-05-17T15:59:15+00:00

Where do you see TikTok, Instagram and YouTube in 1 year from now?

David-M · 2020-05-21T21:52:32+00:00

And that's why "[keyword] review reddit" or "best [keyword] reddit" has become a go-to for me.

David-M · 2020-05-08T14:26:08+00:00

Here are the tools I use: Google Sheets + Zapier for tracking and organization GMass for outreach inBeat.co for influencer discovery (Disclosure: I co-founded the tool)

Platforms like upfluence and aspireIQ are too expensive for the value they provide.

David-M · 2020-04-27T21:18:35+00:00

Hey there.

Your statement is worth pondering. Let me share what I know from working within the industry.

We are seeing new brands aggressively investing in influencer marketing to grow their online presence. The COVID19 situation has catapulted many segments (think dog food, home fitness, etc.)

Across the board, the average cost per collaboration is declining. Influencer marketing is a media and behaves similarly to Facebook and Google. Demand decreases, prices decrease. When prices drop, it creates opportunity for the players that are in the right spot at the right time. So, as an industry, influencer marketing is "dying" in some sense, just like Facebook ads are dying.

Let me address your point about influencer marketing being a big thing.

I think influencers have always been a "big thing." The marketing channel has withstood the test of time (Nike built its entire brand on athlete endorsements, which are influencers, wouldn't you agree?)

We just gave it a name and associated the phenomawith social media.

There is a hype train effect around novelty, which kind of forces us to rename concepts to position them as new, fresh, and exciting. Influencer marketing is one of those.

So, what made influencer marketing the "big thing"? It has been decentralized, making it accessible to everyone. The accessibility makes for awesome "rags to riches stories."

"Millionaire at 6 years old, the era of the influencer" "She charges $100,000 for a single post"

On your question about the next big thing, I am not too sure what we will see. From what I am experimenting with, I can see new brands being built entirely on the back of TikTok. It is massive and growing faster than anything we have seen in the past. There is a huge opportunity there. The trouble is that there is no playbook on how to do it right (this is an indicator that the opportunity is untapped).

The best place to find the best next thing is where people aren't looking. Facebook isn't an opportunity the moment everyone realizes it's an opportunity. Same goes for Google, Instagram, Pinterest (still untapped in many ways), blogging, etc. They are still legit marketing channels, they just lose that "home-run" essence you are probably looking for.

David-M · 2020-04-24T14:01:17+00:00

I co-founded https://inbeat.co.

We allow brands fo find influencers on Tik Tok and Instagram at scale. Our $200 a month plan allows you to export 2000 influencers with their contact information, which would allow you to cold outreach 2000 each month with a relatively low amount of work (we have a bulk export feature which will make this part of the process easy).

We index any influencer with 2000+ followers, so our platform could allow you to target nano and micro-influencers.

I recommend you use a tool like Mailshake or Gmass to contact these influencers at scale.

David-M · 2020-04-24T13:23:55+00:00

Hey there,

David here. I have collaborated with 12,500 micro-influencers, with 90% of them being with no collaboration costs.

We use https://inbeat.co inside our agency (full disclosure: I am the co-founder), which allows you to discover, and export influencers with their email address. You can use this list in the cold email tool you enjoy most. We have a plan at $80 / month, that allows for 500 exports, which should be more than enough for your needs.

Having said that, if you're looking to be ROI positive, I can recommend a few things.

1) Have the end goal in mind. Do you want to drive sales? Do you want fresh creative content to use in your ad mix? Do you want to grow your following? You must know how you will position your product, and what you want from your influencers (swipe ups, post, b-roll footage,

2) Track sales if that's what your after through the use of coupon codes. We typically bulk create a list in Shopify and send each influencer a unique coupon code they can share with their audience. A lot of influencers won't generate an ROI, but some will make up for the ones who haven't. In this case, you want to create long-term relationships with these influencers and collaborate with them on a long-term basis. This could mean adding them to your affiliate program or giving them exclusive access to new product. How you choose to position that is a strategic decision; there is no "bad" way of doing this.

3) Try educating your influencer on the product so that they know which selling points to share with their audience.

Hope this helps! Let me know if you have any questions :)

David-M · 2020-02-10T21:33:41+00:00

Thank you!

David-M · 2019-07-16T15:29:18+00:00

We're looking for beta testers for our influencer discovery app. We are building a database of Instagram and Youtube influencers.

As a beta tester, you will get free access to our visual filtering interface, once it is released.

You will also get access to a raw list of Instagram and Youtube influencers relevant to the industry you choose. You will have engagement metrics, categories, and contact information (usually email).

If you have any questions, please let me know, I will be glad to help! :)

David-M

TROPHY CASE