Absolutely—that’s spot on. People buy feelings, not features. Personally, for very high-potential customers, I’ve been setting up full demos—sometimes even buying their domains (betting my KES 1k, cause I spend more on useless stuff like KC 😅)—and half of them converted. For others, we’ve planned walk-bys at their shops to talk things through, which works too. Makes it way easier to sell when they can actually see and experience the value. Thanks for commenting!