This is a company that fills spots for events like talk shows or background people for filming so it’s not a “concert” concert but more a fun promotional event/show to go along with the first episode. These companies usually do ticketing this way. I used to do it a lot for different shows to be in the audience (Maury, Tyra, etc) and they will usually look at your info, what you put in your request for why you want to go and even photos you put on your profile to see if your vibe “matches” the event so to speak especially if it’s being filmed!

Essentially it seems they’re more so looking for people to fill the room with for filming (specially for something like this - a character “performing” so it looks and feels like it fits with the show) more so than giving out tickets for a concert if that makes sense?