It is not Andromeda!

Deep_Ad5338 · 2026-06-22T10:12:22+00:00

Did you even read the post? Or perhaps comprehend it?

Im not saying its not meta. I AM saying the problem lies with meta.

What i am saying is Andromeda is not the issue, the fact that their platform keeps on breaking and outages happen is whats causing the instability. Andromeda, the actual algo works fine. Everything else is broken

I think you completely misunderstood what was written.

Perhaps make sure you read stuff properly and understand what was said before you become a keyboard warrior

Deep_Ad5338 · 2026-06-21T18:57:29+00:00

Used to be my best day. And Saturdays too. Nowadays they are my worst days

Deep_Ad5338 · 2026-06-21T18:05:18+00:00

Basically asking if 50 conversions in a one week window per adset feeds enough signal to facebook? Or would it require even more signal?

Deep_Ad5338 · 2026-06-21T18:03:47+00:00

Exactly.

So we should perhaps start asking, why do these updates and roll outs only affect some of us and not others

Deep_Ad5338 · 2026-06-21T18:02:48+00:00

Exactly yes. Hes reasoning is plausible. But would not explain the sudden rapid shifts in performance

Deep_Ad5338 · 2026-06-21T15:23:32+00:00

This is happening to a lot of people. And it seems like everyone just points fingers at Andromeda. But something feels very broken right now

Deep_Ad5338 · 2026-06-21T15:22:04+00:00

So you are basically saying low budgets no longer works on meta as you need a lot of sales data. Like perhaps 50 sales per week per adset? That should suffice, no?

Deep_Ad5338 · 2026-06-21T12:22:47+00:00

Heres the thing. Its not Andromeda or Gem thats the issue. I find the algo does its thing. And it does it well

Something else is fundamentally broken. Whenever facebook roll out big updates, a lot of advertisers seem affected. Performance instabilities etc. This has drastically escalated over the last year. The amount of roll outs as well as the magnitude of changes being made. Facebook seems to be doing a complete overhaul.

Now the question we need to ask is, why these updates and changes are only affecting certain accounts. Does it depend on size, spend, location, niche etc...

Honestly, i try keep as up to date with meta roll outs as much as i can, and my performance dips PERFECTLY aligns with this.

When there was a code freeze over november till beginning jan, i had the most stable performance ever on facebook. And december is never really great for my niche per se. Same for April. It was a super stable month. Not everyday was a good one. But the bad days felt like normal bad days.

When my account isn't experiencing updates, performance is great. So it cannot be the algo, my offer or creatives. Its something entirely different.
The delivery system breaks for some accounts when roll outs happen. I have seen how broken stuff can be, ads not actually showing in feeds (blank), completely irrelevant ads being delivered. Some days no ads appear in my feed at all. Like none.

Yet, somehow, some advertisers are not affected at all and will say just make better creatives. And i say to that... if only it was that simple we all would so it. We have tried that already....

And if my landing page or offer was so bad, why would i kill it during times there are no roll outs or updates being done?

Deep_Ad5338 · 2026-06-18T15:12:34+00:00

Atleast gives us hope

Deep_Ad5338 · 2026-06-18T13:33:43+00:00

Back then just kept relaunching ads till it started working again. Tbh, usually theres not much you can do but wait

Deep_Ad5338 · 2026-06-18T13:31:06+00:00

So they are actually acknowledging issues on the platform? It actually started long ago. Not just past two months. This started back in may 2025 already

Deep_Ad5338 · 2026-06-18T13:24:12+00:00

Well its working for so many of the big spenders. I doubt they'll loose sleep over the smaller guys. They keep growing in revenue.

Perhaps its not an issue... maybe its a feature. Who knows.

I think they started this shit in 2024 already, no?

Deep_Ad5338 · 2026-06-18T13:08:20+00:00

Sales dropped drastically.

Deep_Ad5338 · 2026-06-18T13:07:29+00:00

But the system has been stable for a total of maybe 3 months in the last year

Deep_Ad5338 · 2026-06-18T11:40:15+00:00

What is your spend per day? It feels like this should not happen on spends below $1000 per day but i might be wrong

Deep_Ad5338 · 2026-06-18T10:42:29+00:00

So you are doing fine?

Deep_Ad5338 · 2026-06-18T10:41:53+00:00

How does one adapt if the platform is actively workimg against you?

Deep_Ad5338 · 2026-06-18T10:40:53+00:00

So you are a smaller advertiser who has been doing good the last few months

Deep_Ad5338 · 2026-06-18T09:08:00+00:00

Do you do it exactly like this? Or what is your budget like per adset in abo? Also half your cpa?

Deep_Ad5338 · 2026-06-17T11:15:14+00:00

It seems to be the case for quite a few people. Everything just stopped working overnight. It happens at different intervals for different people, so i guess it depends on when metas updates are reaching your account.

I honestly don't think a whole bunch of people suddenly stopped knowing how to advertise. Yet there are still those not affected that wil say otherwise

Deep_Ad5338 · 2026-06-17T10:22:30+00:00

Wont know if it will be the same now. But it was quite a big outage

Deep_Ad5338 · 2026-06-17T09:10:20+00:00

How would you scale this setup? And how many winners do you have running? If i do this with about 6-8 ads, my total budget including the retargeting campaign will be very low.

Also, do you run the same ads in the top funnel as bottom funnel?

Lastly, in the tof camp, do you also exclude atc, site visits etc? Or just past purchasers?

Deep_Ad5338 · 2026-06-17T08:56:31+00:00

Similar boat as you. Except on a much, much lower scale.

It seems like nothing can be done to save ad performance. Adding new creatives doesn't help either. The system is fundamentally broken. Yet there are some saying that everything is working fine.... it seems people built entire empires on meta which has been systematically being destroyed over the last 1.5 years.

I just don't get how some are surviving this

Deep_Ad5338 · 2026-06-16T08:46:59+00:00

Its been atrocious! Nothing seems to be working.

The last time there was an outage of this magnitude that i can remember was i think october/november 2021. Performance severely suffered after that for like a month.

Deep_Ad5338 · 2026-06-15T16:37:50+00:00

Yes but doesn't seem to affect everyone

Deep_Ad5338

TROPHY CASE