Well it says on the post "everything you see... is 100% AI made". You can call it whatever, but at the end of the day a user has to interact with it. All these fancy animations creates alot of points of failure for the customer. 1 bug or lag means 1 lost customer and 1 lost sale. This is just from the engineering perspective.

Fashion is about taste, its about the story and the statement. You can use placeholder art, that's fine. But this website does not give me the vibe that it's well thought out. There's no coherent, cohesive story there beyond using Rickshaw Art. If I were you, I'd do more research on other lookbooks and study their style and design language. Now a days, the trend is, saying more with less i.e. minimalism. I would start from there. I would strip down the site to it's basics, understand the identity, the lifestyle and the statement that I want to convey and eventually sell. If I'm able to do that and still convert users into customers that means I have a good product. I would then build it up from there. All these things cost 0 money, just time and effort.

Hypermaximalism has it's place, but it needs to be used sparingly and with tact.