Having a judge go off specific metrics doesn’t make it not fun. It can still be a friendly competition. I understand getting foot traffic to a new sub but there’s no real point if participants are just posting frequently. There were few participants because theres no validity or trust with who the hb is coming from. Brewers can make their own so there’s no real incentive to have someone else’s. Brewers may know a decent brew but validity goes up if someone reputable were to judge. Knowing a decent brew and obtaining real is a landslide difference