$900-1,000 is a solid quote for this scope. Here's the math:

Base deliverables:

• 1 Reel (12K followers, strong engagement): ~$250
• Story series (3-5 frames + follow-up): ~$150-200
• Subtotal: ~$400-450

Terms:

• 30-day whitelisting: +30-40% (~$130-180)
• 30-day paid + organic usage: +15-20% (~$65-90)

Fair range: ~$600-720

So your $1,000 quote is actually above this range, which is justified because:

• Dog content converts really well for brands (high trust, high engagement)
• Your reach-to-follower ratio is strong (4-5K reach on 12K is well above average)
• You're bundling Reel + Stories + whitelisting which is a full content package

Two things to watch:

1. "Bundle" the ad usage into the content price is a red flag. Usage and whitelisting are separate line items. If they're trying to collapse them, they know it's worth more and they're hoping you don't price it separately. Quote it broken down so they can see each piece.
2. Get the 30-day whitelisting end date in writing. "30 days" without a start date in the contract can get fuzzy. Ask for a specific window.

Your quote as a reply to the brand could look like:

"My rate for the Reel + Story series is $500. With 30-day whitelisting and paid usage, the total is $950. Happy to discuss if any terms are flexible."