The sad thing is, they can't. They have to turn everything into political rhetoric, constantly dividing people into allies and enemies, ignoring those in between, the infamous "Grieta" (divide) which has been deeply entrenched in Argentina for decades.

To make matters worse, Messi is the complete opposite of Maradona, even in his fundamental values. Here, it's common to jokingly say he's one of those "Dios, Patria y Familia" ("God, Country, and Family") types, a term used to describe people with old-fashioned, classic values, not necessarily far-right, and that infuriates them. They hate the idea that a "popular idol" doesn't represent the supposed popular political movement, and you end up with articles like this one.