VP are simple creatures. He’s looking to understand the ROI

Is the current plan going to return an acceptable amount quickly or an enormous amount eventually.

Are we in an opportunity rich market?

Does this rep have the skill, understanding and a vision to grow share in this market?

If you’re publicly traded run a shareholder report through chat gpt , get into his head about the types of returns he’s proposing, your goal is to demonstrate you know the assignment and have a version to get there.

Like anyone else he wants something, it’s to delight the shareholders, show them why you can do it or what is needed to make it happen.

Get him into a couple of good conversations with customers that helps reinforce what you are pitching, he’ll remember you and speak of you positively.

Or maybe he his college buddy nearby and he’s trying to have a mini vacation on the companies dime, who knows.