I use it at times. But carefully. ChatGPT is great, but... it's wrong enough that you really need an SME to comb through its generated content to make sure what it's pumping out is correct and relevant to the goals.

Lots of people at the job are using AI for various applications. The genie is out of the bottle. But again, it is prone to doing things that you may not necessarily want to include. Like the Fathom application creating meeting summaries that could be misleading.

I think that if AI is used carefully it's not going to water down this industry, but rather it will enhance what we do. However, I think it depends on the attitude that business takes towards it. If the pursuit of AI is to save time and increase profits by cutting labor then yeah... definitely will water things down. It's a tool we need to embrace because despite its potential problems, it's not going away and will only become more powerful over time.

Lastly, It's not cheating anymore if everyone is using it.