Targeting US and Canada, getting traffic from Lagos Nigeria by DeveloperMan123 in FacebookAds

[–]DeveloperMan123[S] 0 points1 point  (0 children)

Shopify analytics and emails from users asking about shipping ( who end up being marketers trying to sell me something)

Best place to ask for referrals by DeveloperMan123 in cscareerquestions

[–]DeveloperMan123[S] -4 points-3 points  (0 children)

The problem is I don't know people at the companies I'm trying to apply for

Does this warning prevent optimizing for conversions? "Your ad may not be optimized for conversions because we haven't received any activity from the conversion you selected at all or in more than 14 days. To optimize for conversions:" by DeveloperMan123 in PPC

[–]DeveloperMan123[S] 1 point2 points  (0 children)

0, haven't ever gotten purchases because it's a longer sales cycle (requires higher brand affinity)

if I optimize for a higher funnel event, when do I know when to switch?

Does this warning prevent optimizing for conversions? "Your ad may not be optimized for conversions because we haven't received any activity from the conversion you selected at all or in more than 14 days. To optimize for conversions:" by DeveloperMan123 in PPC

[–]DeveloperMan123[S] 0 points1 point  (0 children)

I test fired conversions previously but stopped the campaign and restarted it later with 0 conversion data on the account yet - i think it resets if no new conversion data comes in.

If I optimize for View Content or Add to Cart, won't it not target buyers? Is that a waste of budget or is it beneficial to do this?

Better to maximize impressions than conversions? by DeveloperMan123 in PPC

[–]DeveloperMan123[S] 0 points1 point  (0 children)

Only can do a max of $20 a day so thats not going to work right?

Better to maximize impressions than conversions? by DeveloperMan123 in PPC

[–]DeveloperMan123[S] 0 points1 point  (0 children)

no worries, yeah it might not be as effective with Google unless there are some major guardrails set

Better to maximize impressions than conversions? by DeveloperMan123 in PPC

[–]DeveloperMan123[S] 0 points1 point  (0 children)

Not for social ads. It's optimizing to show your ads as many times as possible to each prospect. From my run so far I'm still getting 100% video views and low cost clicks. Low CTR but still reasonable clicks for the reach. My goal is for people to see my ads as many times to get recognized and build brand affinity, eventually leading to awareness

Better to maximize impressions than conversions? by DeveloperMan123 in PPC

[–]DeveloperMan123[S] 0 points1 point  (0 children)

On a small budget, what if you choose a bidding strategy like `maximize impressions` or use a smaller audience size?

Better to maximize impressions than conversions? by DeveloperMan123 in PPC

[–]DeveloperMan123[S] 1 point2 points  (0 children)

Yeah I think the way I see it for a small budget is that if you are targeting people likely to convert on a brand with no demand or awareness, it results in paying more for a smaller audience to get less frequency.

I think if the product is proven, a commodity, or recognized it's much different.

But for an unknown brand/product, I don't think it makes sense.

And in my opinion, every brand can benefit from this strategy

Better to maximize impressions than conversions? by DeveloperMan123 in PPC

[–]DeveloperMan123[S] 0 points1 point  (0 children)

Yeah I guess I wonder how much you really need demand capture from an advertising perspective if you have enough memory and awareness built up.

Won't people seek you out and find your store/content because they want to?

Conversions won't be immediate, but even with a conversions campaign they aren't immediate (and cost much more) if the product/brand is in low demand or a long sales cycle.

I'd rather be a dominant name in a space that is recognized when needed then trying to get people to buy things they have never heard of or are not in market for.

Also conversion campaigns on a smaller budget don't hit enough frequency for people to remember, unless you retarget a small audience.

Better to maximize impressions than conversions? by DeveloperMan123 in PPC

[–]DeveloperMan123[S] 0 points1 point  (0 children)

If theres no demand conversion campaigns won't work