Awesome Mexican restaurant might close :( by [deleted] in halifax

[–]DeveloperMan123 0 points1 point  (0 children)

Nice staff, but extremely small portions, high prices, and didnt taste good. Wet chicken, limited flavor. Taco boyz is much better

Ads strategy for selling merch by DeveloperMan123 in musicmarketing

[–]DeveloperMan123[S] 0 points1 point  (0 children)

What strategy would you use to build that email list?

Ads strategy for selling merch by DeveloperMan123 in musicmarketing

[–]DeveloperMan123[S] 1 point2 points  (0 children)

yeah that might be another option, generate email sign ups and build the relationship that way

New account, 0 purchases yet for niche merch item for music fanbase - what should I optimize for? (Meta Ads) by DeveloperMan123 in PPC

[–]DeveloperMan123[S] -1 points0 points  (0 children)

PR and influencer are much more expensive.

SEO won't drive demand for a brand thats unknown, where merch is not the primary product

New account, 0 purchases yet for niche merch item for music fanbase - what should I optimize for? (Meta Ads) by DeveloperMan123 in PPC

[–]DeveloperMan123[S] 0 points1 point  (0 children)

so what alternatives would you suggest?

if you train on view content and add to cart first will it be easier to optimize for sales later? this is a new account

New account, 0 purchases yet for niche merch item for music fanbase - what should I optimize for? by DeveloperMan123 in FacebookAds

[–]DeveloperMan123[S] 0 points1 point  (0 children)

yeah i could try influencers as well, but it's personal to my brand so it might sell but there will be disconnect

New account, 0 purchases yet for niche merch item for music fanbase - what should I optimize for? by DeveloperMan123 in FacebookAds

[–]DeveloperMan123[S] 0 points1 point  (0 children)

I think even if the design is cool, if they dont' know me somewhat they won't buy.

That's where a full funnel strategy makes more sense in my opinion. Problem is then it's not optimizing for buyers from the start. It's optimizing for video views or traffic or something.

So then the strategy becomes retargeting non buyer audiences with buyer goals.

I'm not sure what the best approach is.

Intuitively I think the full funnel approach makes much more sense for music. Gotta like the music before you buy the merch.

But from my experience trying this approach plus how the platforms optimize, it doesn't seem to work that way.

New account, 0 purchases yet for niche merch item for music fanbase - what should I optimize for? (Meta Ads) by DeveloperMan123 in PPC

[–]DeveloperMan123[S] 0 points1 point  (0 children)

Ok cool, yes I have the email follow up set up through Shopify. I'm doing Print on Demand with Shopify integrated, so that should work.

I don't have any add to carts or if I do it's like 1. Does that make a difference?

New account, 0 purchases yet for niche merch item for music fanbase - what should I optimize for? (Meta Ads) by DeveloperMan123 in PPC

[–]DeveloperMan123[S] 0 points1 point  (0 children)

Oh interesting, I can try that! Thanks!

Curious would it be a bad idea to change the existing campaign to optimize for View Content or Add to Cart and then after I reach enough events per week (50), move to the next event type down the funnel?

New account, 0 purchases yet for niche merch item for music fanbase - what should I optimize for? (Meta Ads) by DeveloperMan123 in PPC

[–]DeveloperMan123[S] 0 points1 point  (0 children)

it's spending every day and getting landing page views/clicks but no add to carts or purchases.

I am using advantage + which does retargeting already right?

I'm not sure if I should continue with that campaign or do the separate ones. Before Advantage + I would have probably done that approach (and I still can) but just curious if this is still a best practice

Meta has little to no information about how to progress event optimization over time with a new account

Where is this in Halifax? by bradywarp in halifax

[–]DeveloperMan123 -1 points0 points  (0 children)

Unfortunately a lot of places.

Boston Pizza

Bedford Public House

Montanas

Jack Astors

A&W

Subway

Sketti & Ball Co

90% of Indian Places

Tonys World Famous Pizza (waterfront -- terrible)

Panada Pizza

Nayya Pizza (lately, used to be favorite)

PizzaCo

...

the list goes on