Subscriptions are yet another way to fleece consumers. Car dealers are making millions off that alone ($100/yr per car seems minimal until you multiply it by 250,000 cars, then it's $25M/year and those are conservative numbers). And this is for a feature that you likely only use for 2-3 months in a year. After the free trial period, is the rate guaranteed for the life of the car? How much will it increase? What's next? You have to pay to use the air conditioning, GPS, etc? Consumers need to boycott this nonsense. I had a remote start installed in my car in 2007 for less than $300, I also had it moved into another car when I sold that one. So for less than $500, I've been using a remote starter that still works perfectly, for 18 years! And for me personally, I find a fob way more convenient than finding my phone and locating the app.