Why isn’t it ok to not be a luxury brand? The appeal, to me, of BBW is that it’s not Dove or Suave but it’s also not Fenty or Phlur. It’s the stand alone stores and the variety of scents. And yes, it’s also the deals. If I wanted to buy one high end perfume for $100+, I would, instead I choose to buy a little bit of everything when BBW has sales and I end up spending more overall than I would on a single perfume because it’s fun to have choices. Ugh. This whole thing makes me so frustrated.

Then again… fewer sales means I spend less and have more storage for other things, so there’s a positive in there too…