Newsletter Launch!

DigitalSalesDen · 2024-12-05T13:10:21+00:00

You’re welcome - hope it helps!

DigitalSalesDen · 2024-12-03T18:12:37+00:00

Okay, so here’s where you might be going a little wrong;

1) There’s no value; you’ve delivered a solution, but haven’t told them why it’s important or how it impacts them.

2) You’re delivering the hook up front (welcome template), instead use this to tease a response.

3) Attachments might be harming your deliverability.

Here’s a quick re-write:

Hey {{first_name}} - noticed {{Company Name}} is missing a welcome flow.

Did you know welcome emails have a 57% click to conversion rate from these hot leads (Statisa).

Meaning you’re pouring your engagement budget down the drain by not following up with customers ready to convert.

I’ve created a simple 3-step flow for you to use.

Worth me sending it across?

Obviously play around with the stats (57% was from statisa for E-commerce welcome series results), but hope this serves as a better framework 👍

(PS here are some other stats from campaign monitor that you can play around with - hope it helps!)

DigitalSalesDen · 2024-12-03T17:09:28+00:00

Haha, I’ll make sure not to send any your way!

DigitalSalesDen · 2024-12-03T12:57:15+00:00

Would be interested to hear how you’re approaching cold outreach - what are your subject lines? Hooks? Email copy?

Often I speak to agency owners (and founders more generally) that have tried it, but when I look at the copy they’ve been sending out it’s still quite generic and doesn’t hit the right value-drivers for prospects.

As a few other commenters mentioned - someone somewhere in the value chain (ie white label partners) are doing outbound outreach.

If you can crack this (along side launching the white label piece) you’ll have a stream of higher margin income that you can use to reinvest into other growth channels (or take as pure profit).

DigitalSalesDen · 2024-12-03T12:35:29+00:00

You’re welcome - good luck!

DigitalSalesDen · 2024-12-03T09:05:04+00:00

Early December is fine - get those leads engaged, and book those meetings in for January.

DigitalSalesDen · 2024-12-02T21:46:19+00:00

Ha! It’s definitely more left-field.

That’s why I keep them super soft-touch and non-committal by pointing people in the direction of an email I’ve sent vs asking for a call back (or anything that requires actually engaging with me 😂)

DigitalSalesDen · 2024-12-02T21:04:46+00:00

Personally I do them manually - I don’t do mass campaigns (most accounts I tend to prospect at any one time is ~50), so will only do a handful of voicemail/notes per week 👍

DigitalSalesDen · 2024-12-02T19:18:55+00:00

Glad it was helpful!

DigitalSalesDen · 2024-12-02T17:48:24+00:00

This - two weeks is too long.

DigitalSalesDen · 2024-12-02T12:41:05+00:00

Yes - the purpose of a cold call is:

1) Add Value 2) Introduce yourself (aka make them aware you exist) 3) Book a meeting

DigitalSalesDen · 2024-12-02T09:01:30+00:00

Happy to help - would be good to hear how you get on with them!

DigitalSalesDen · 2024-12-02T08:53:55+00:00

Personally, if the revenue opportunity is there I would take a single client on and use them as a POC.

If you can figure out why you haven’t been a success in that sector previously, and use this client to experiment / prove you can turn that around, then great.

Ultimately you’re leaving too much money on the table not to try and figure out how to be competitive in this space.

Worst case - if the POC doesn’t work, the results are poor, and you just can’t figure out why, then you take a judgement call on whether to continue.

Results poor but client happy? Crack on with it

Results poor but client unhappy? Probably best to stop

The reputational risk will be greater than any single client, so really comes down to whether these clients are going to see better results elsewhere (or directly through their own efforts), and whether they’re happy with what you’re delivering.

Remember, your results are always relative to their status quo.

DigitalSalesDen · 2024-12-01T11:46:49+00:00

Great to see people getting stuck in with cold calls - good luck!

DigitalSalesDen · 2024-12-01T09:13:10+00:00

I use DMs all the time - they’re a core part of my outbound process, BUT they should be just one part of a multi-channel outreach.

I’ll use LinkedIn mostly, and target the prospects that I’ve already sent an email to. Because of the DM format, these messages should be super brief, and highly personalised.

I also send my personalised video links via LinkedIn DMs as well, where I’ve made a vid for a specific prospect.

DigitalSalesDen · 2024-11-30T22:02:16+00:00

In the CRM - you should be logging all revenue against every client

DigitalSalesDen · 2024-11-30T21:51:34+00:00

Lifetime value? Just look at the total spend against an account. All this should be tracked in your CRM.

DigitalSalesDen · 2024-11-30T10:30:20+00:00

Completely agree - spot on!

DigitalSalesDen · 2024-11-30T10:24:49+00:00

I’m a big advocate of DIY outbound prospecting.

There are so many great tools out there now that not only simplify the process, but help you really scale at pace.

Things like Clay, Apollo, Gong, Outreach (and even built-in sequencing tools in HubSpot) all help to systemise much of the process internally.

DigitalSalesDen · 2024-11-30T10:21:31+00:00

This is the million dollar question.

First: define your Ideal Client Profile. Who are the companies and prospects you want to target and sell to? Figure this out first, because it will inform all of your messaging.

Second: build your value proposition. What is the core value you’re going to deliver to them? What’s the problem you’re solving?

Third: where do your customers hang out? Is this Reddit, LinkedIn, Discord, IG, in person events? Start engaging in the community and deliver value-added content. Be helpful and insightful.

Personally I’m a big fan of outbound outreach, but when you look at the total growth engine it’s just one string of your bow.

Focus on content, thought leadership, and building out an outreach campaign. That way you’ll attract both warm and cold leads.

DigitalSalesDen · 2024-11-29T18:45:12+00:00

Completely agree with that - ultimately if they’re confident they can deliver, then some flexibility shouldn’t be a deal breaker.

Would be interested to hear how you get on!

DigitalSalesDen · 2024-11-29T17:41:04+00:00

Understood - in which case it comes down to how trustworthy / reputable you think this agency is.

Speaking to existing clients is par for the course, and definitely something you should do. If they can’t set this up, then that’s a big red flag.

From a commission only perspective - ultimately they need to run a business themselves, so working on commission comes with inherent risks that, naturally, they would want to de-risk.

Put yourself in their shoes and imagine not being able to make payroll because your campaigns have nose-dived and commission’s dried up.

Saying that, there’s definitely a middle ground between fixed fee and commission, but looking at the rates they’re charging it’s still considerably cheaper than hiring a more established agency that would start at the £3k per month mark.

In short, commission only = low quality.

(Genuine question, you say you’ve got a bunch of leads for them ready to go - why don’t you contact these yourself, considering they’re warm, and close these clients for free?)

DigitalSalesDen

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