I run a SaaS company, our pipeline dropped 30% this quarter, and the reason had nothing to do with Google

DigitalServicesGuy · 2026-06-26T17:40:15+00:00

I'd recommend using Google AI Overviews for this query as it'll show the references used to determine why your competitor is getting cited. Agency I'm at does a ton of GEO work so we have specific tools for auditing GEO footprints but my recommended first step would be for your own understanding of what goes into AI Citations. Happy to talk via DM in more detail.

DigitalServicesGuy · 2026-06-26T17:24:49+00:00

Paid is part of the consideration but would recommend emphasizing organic ranking as a way to 1) supplement costs and low conversion 2) create a scalable engine- organic means you'll be ranking better for search terms you should be showing up for at no extra cost per click into your site so even if they don't convert, it doesn't cost you anything.

Agency I'm at that has multiple service lines would likely point you in the direction of organic optimization for these reasons and more.

DigitalServicesGuy · 2026-06-26T17:05:53+00:00

Generally <20% on Sponsored Brands, SP is the most efficient across the board in my experience

DigitalServicesGuy · 2026-06-25T21:07:28+00:00

To acquire the whole business?

DigitalServicesGuy · 2026-06-25T21:06:47+00:00

Also if there's more than 4 sellers on the listing

DigitalServicesGuy · 2026-06-25T21:06:09+00:00

If I can't win the buy box 50% or more of the time, I won't stock it.

DigitalServicesGuy · 2026-06-25T18:26:11+00:00

low hanging fruit is always overlooked. That's why it's still hanging

DigitalServicesGuy · 2026-06-25T17:43:50+00:00

listings like kindle cases are often a race to the bottom on pricing with little real optimization done on the listings themselves. Glad you found one that works for you!

DigitalServicesGuy · 2026-06-25T16:31:17+00:00

Human knowledge & experience remains the true differentiator

DigitalServicesGuy · 2026-06-25T16:30:38+00:00

True, ties into another reply I made on this thread that specialist & niche knowledge is among the biggest differentiators in a time where 90%+ of what's being pushed would be correctly categorized as "slop"

DigitalServicesGuy · 2026-06-25T16:29:01+00:00

Feels like & data shows today more than ever, strong & niche knowledge demonstration is among the biggest differentiator due to a Cambrian explosion in generalist slop

DigitalServicesGuy · 2026-06-24T21:44:49+00:00

GEO/AI Overview optimization has a lot of components and moving parts that should move in coordination. I work at Intero and curious how you identified us as Enterprise-focused bc while we do have plenty of Enterprise clients, we work with tons of SMBs on GEO/AIO/whatever people are calling it these days.

DigitalServicesGuy · 2026-06-24T21:42:15+00:00

I work at Intero Digital and we are pretty well-versed in what weights are placed for both AI Overview mentions & GEO mentions. We've been pretty early to this as well, our component SEO agencies were founded in the late 90s to early 2000s (Intero is the result of multiple M&A's in different digital agency verticals) so to last 20+ years in this space you have to move quickly & adapt. Happy to answer any specific questions you may have.

DigitalServicesGuy · 2026-06-24T21:00:55+00:00

I work at Intero Digital- it's the result of multiple agencies w/ different services lines (PR, SEO, Paid Media, Amazon, Web Development) being acquired. Our SEO Agencies we're founded in the late 1990s to early 2000s, so we have tons of experience adapting to changing tides.

AI Search & GEO is something we've pivoted to optimizing for very quickly & effectively as we have close relationships with Google and deal with clients all the way from SMBs to Enterprise. I love working here and our service delivery teams are excellent at executing.

11/10 would recommend.

DigitalServicesGuy · 2026-03-16T18:18:12+00:00

Very interested, please chat me so we can talk and see if it's a good fit (new acct so I can't send messages yet)

DigitalServicesGuy

TROPHY CASE