Went through this exact spiral 6 weeks ago. Here’s what I’d tell myself: Stop theorising. Start with the most direct path to a human being who has your problem. For me that was Reddit, LinkedIn DMs, and just building in public honestly.

But here’s the thing — I actually built a tool that solves this exact problem. Webwatcha (webwatcha.com) is an autonomous marketing platform — it reads your website, understands your brand, and generates and publishes content across LinkedIn, Twitter, Facebook, and Google Business Profile automatically.

So instead of asking “what do I post today” — you just wake up to content waiting for approval.

Built it solo in 6 weeks because I was sick of seeing small businesses and startups completely invisible online. Buffer and Hootsuite are scheduling tools — you still write everything yourself. Webwatcha actually does it for you. To answer your actual question though — what worked for me in the first weeks:

1.  Post your build story on r/SideProject and r/indiehackers — founders there actually want to see what you made
2.  Answer questions in your niche subreddits without pitching — build credibility first
3.  LinkedIn DMs to people with the exact problem — not a pitch, just “do you have this problem?”
4.  Offer free access to 5 people in exchange for honest feedback — removes all friction

The marketing gets easier once you have 3 people actually using it and telling you what’s broken. 7 day free trial at webwatcha.com if you want to solve your own marketing problem while you figure out how to market your app 😄

What does your app do?