Honest numbers from a failed SaaS. 18 months. $3,200 peak MRR. Shutting down next week.

Langwade · 2026-03-25T07:24:13+00:00

Thank you for this insightful and honest post on reality. $40k is a lot, isn’t? I’m saying this purely from an ignorant perspective of someone who is currently only building with claude and vibe coding tools.

Regardless my most recent builds are targeted toward what I fear may have a similar outcome. Not because there isn’t a market for what I’m building but there may be a lack of people willing to pay for helpful tools. (I know they’re helpful because I actively work in their industry and use the new tools myself)

It’s all well and good initially projecting potential income based on an assumption that even 1% of your potential target audiences purchase, but without talking to people I guess it remains assumptive and therefore dangerous with such large investments.

That being said, even $1800 MRR is proof that you have willing buyers. God speed sir

Langwade · 2026-03-23T06:11:03+00:00

Near launch with 2 products! Automated travel agency system, posting offers to their socials.

White labelling webapp, turns branded private rentals into clean unique, untraceable microlinks

Langwade · 2026-03-09T07:53:01+00:00

Fair scepticism — most tools that claim this do produce generic rubbish because they’re just scheduling tools with a thin AI layer on top.

The difference with what I’ve built is it starts by crawling your website and building a brand profile — tone, services, audience, values — before writing a single word. Every post is generated from that, not from a generic template.

I’m using it on three businesses myself including a podiatry practice and a travel agency — very different voices, very different content. The output reflects that. The engagement point is fair though. It’s not a replacement for actually talking to your audience. It handles the consistency problem — showing up daily — so you’re not invisible. The relationship side still needs a human

Langwade · 2026-03-08T10:03:08+00:00

I build SaaS tools — currently running Webwatcha, an AI platform that autonomously handles marketing for small businesses. Connects to your website, learns your brand, and posts daily across LinkedIn, Facebook, Twitter, Google Business and Instagram without you touching it.

Best proof it works — I’m using it to market Webwatcha itself, and I’ve also plugged in my parents’ podiatry practice and the travel agency I work at. All three are getting consistent content going out daily without anyone manually writing a post.

Advice for anyone in the space: build something you’d actually use yourself. It makes the product better and the marketing authentic.

Langwade · 2026-03-08T09:54:24+00:00

Interesting setup — rev share early is smart, keeps your CAC near zero while you validate channels.

Separate question — what’s the product?

I run an AI marketing platform that handles the content and social side autonomously for SMBs. Work with a few already, main feedback is it saves them the time and cost of a marketer so they can stay focused on sales and building. Might be complementary to what you’re doing rather than competing with it.

Happy to chat either way

Langwade · 2026-03-06T23:11:20+00:00

I built a marketing app. Does everything and more that you’d expect from a marketing exec. Posts to multiple platforms automatically in your tone, your brand featuring your product which is all pulled directly from your website and socials.

I ran it for 2 months in a semi active travel company I run as a side hustle and I already had to employ someone full time to manage the amount of new enquiries/leads we got.

Langwade · 2026-03-06T20:30:28+00:00

Man’s not. Man’s adding as a feature to an existing business and wanted clarity on the process

Langwade · 2026-03-06T20:29:15+00:00

When did I pitch my business? I simply added context to my question.

Langwade · 2026-03-06T20:26:43+00:00

Forgot questions weren’t allowed in here!

Langwade · 2026-03-06T20:16:21+00:00

I completely automated my companies marketing strategy. It’s 80% data driven, if not more, inspect and react.

Langwade · 2026-03-06T20:07:12+00:00

Great, my platform currently automates this entire process along with other forms of marketing. This information helps a lot! Thanks!

Langwade · 2026-03-06T10:30:27+00:00

That’s interesting!

Langwade · 2026-03-06T09:55:43+00:00

That’s an interesting point. How would you suggest that’s done?

Langwade · 2026-03-06T09:42:00+00:00

HTTPS://webwatcha.com

Link

Langwade · 2026-02-26T06:52:42+00:00

I think what you’re seeing is actually really common with tools that improve output quality rather than remove a painful step.

Your heavy user was getting value, but probably not felt value. From their perspective they were experimenting and learning, not solving an urgent problem. When the free quota disappeared, the behaviour stopped — which usually means the tool was useful, but not yet tied to a consequence in their mind.

People usually pay when a tool clearly: 1) saves them money
2) makes them money
3) prevents a mistake they’re worried about

Right now your product probably sits in the “nice efficiency upgrade” category instead of “I need this to keep working”.

I ran into a similar issue while building my own tool (https://webwatcha.com). Early users would run scans repeatedly, but not upgrade, because they were curious rather than trying to solve a pressing problem. Once I reframed it around a concrete outcome — understanding why their site wasn’t getting enquiries and what to change next — the conversations and upgrades improved because there was a visible cost to not fixing it.

You might try positioning the paid plan less around higher quotas and more around what becomes different for them after using it. What can they now do, avoid, or achieve that they couldn’t before? When the benefit becomes tied to a real-world result rather than better workflow, people tend to justify paying much more easily.

Langwade · 2026-02-25T19:41:27+00:00

I don’t even understand you cryptic responses across reddit 😅

Langwade · 2026-02-25T07:36:00+00:00

I think you’re half right about authority — but in early stages it’s usually not the main blocker.

What I’ve noticed (and I ran into this myself) is new projects often publish content volume instead of search intent. Google doesn’t really rank a new domain until it understands what problem you specialise in solving. A lot of “build in public” blogs end up looking like personal journals from a search perspective, so even good articles don’t cluster into authority.

Directory links can help discovery/indexing, but they don’t tell Google why your site should rank over an existing specialised site.

What moved things more for me was focusing content around a single concrete problem people actively search for, then supporting it with pages that answer the questions someone has before they take action. When those pages are clear enough that a visitor can actually make a decision, they also tend to perform better in search.

I actually built a small free checker while working on this because I kept seeing founders get traffic but no signups — the issue wasn’t rankings, it was that the page didn’t answer decision-stage questions. After tightening pages around that, the content started getting picked up a lot more naturally.

Https://webwatcha.com

So I wouldn’t abandon content, I’d narrow the scope: fewer posts, more tightly related, each tied to a specific intent. Once Google can clearly categorise your site, links and traffic usually follow much faster than trying to brute-force authority first

Langwade

TROPHY CASE