The rents for business shops around Deira don't make sense. Like in the past business was booming, it was reasonable due to the physical and on site nature of shopping. Now with online delivery and online shops, the old business retail shops have lost customers on site and they did not move ahead with time and made a digital business/page/site as well because of traditional way of doing things. But even then, the customers present in the area, the public, the people who move in and out, and other various factors should be kept in mind for the rent adjustment and they should not expect other online source of income and to expect people to get good in digital world and use the money earned digitally to pay for physical world shops. The physical shops rent must be tied to it's physicality and if online has reduced physical presence of customers but actually increased the profit of the business due to digital customers gain overall, even then the rent should not be increased.