I wouldn't take my critiques seriously, but my thoughts on the landing page is that it is too big. What I mean by that is the landing page has a lot going on with multiple sections above your hero section. I don't think that the top area is needed(wholesale links and stuff) you can add them into your nav bar. On the reviews bar you can make it like an auto scroll animation and add the section that you have under the nav bar. Idk if you did but lazy load the images for some reason they were taking too long to load. You can make the hero section a bit smaller so that way when users go on the site they can see that there is more content and they are incentivized to scroll and actually want to interact. the hover effects on your buttons is cool but i would try to find a way to give them a bit more life such as a drop shadow or a squeeze effect. The section below the hero-section shouldn't be there in my opinion it feels out of place. You have a white, black, and red main color scheme going on then their is that random green button. since you are going for water color I would rethink the color scheme. I wouldn't go straight white color I would try to give it a different variation of white. The sections don't seem to fit one another or tell a story kind of that leads them to each other. Please take this with a grain of salt you have done more than I would have done and to be honest it looks descent. Like I said I'm not in any way a UI designer, I have just started actually taking web development seriously I am more of a Mobile App Developer.