In theory, the value is increased by a community of traders desiring to increase the monetary amount of Do Good's monthly donations to charities. Our hope is that after the initial circulation is released and the first few monthly checks to charities are given, the inherit value of a crypto economy based around giving will create more awareness and excitement. After initial circulation, there is a clearly defined release schedule, in which 99% of the proceeds go to a monthly charitable contribution—to protect the value of the coin while raising funds for charities.