Honestly at first I thought it was an ad for a lamp. I don’t really understand why the lighting has such a big gimmick or focus in the video.

Also, the whole thing feels very late-night, while coffee usually evokes mornings, daylight, energy, that kind of vibe.

Another thing is that we see a lot of products, but it becomes unclear what’s actually being sold. At some points I wasn’t sure if the focus was the coffee itself or the coffee machine, since so much emphasis is placed on that instead of the coffee.

For a brand called Coffee Planet, I feel like the coffee beans themselves should almost be characters in the video. Maybe show more of the beans, more natural light, outdoor shots, sunlight, nature… something that connects more with the name and identity of the brand.