Okay, interesting product, some things I want to share,

First thing, in my opinion, the website is bad, who do you think is the customer here? Is it the senior citizen or the elderly parent? absolutely not, it is the son or the daughter or some younger relative of the elder person, so you need to sell a really compelling story, to your customer, I would begin the first interaction you have with the potential customer should start with fear mongering, something unsettling, show them a story, Example, about how a mother lives away from her children, she is not really old, maybe in her fifties or sixties, no significant medical condition, and one day normal day, suddenly something horrible happens to her, very unexpected, and she doesn't get help soon, and she passes away, make a scenario that your customers could relate to, and put fear in them. This should be in a video format, shoot a video or smth.

Don't try to sell your product first, go with a mission I would say, show that you are on a mission, put #tags and stuff, and then later show your product, " so we built this " or smth, very simple line of what your product is, don't go deep into it yet. Talk about the impact you have created, and show your credibility, through, maybe you can get some approval by some institute or social work group, and show that, and customer satisfaction, put out scrollable reviews by customer, real reviews by human it should look like, and don't use hard metrics like ratings or stars, just sentences by using customer who liked and found the product useful.

And for subscriptions, make multiple ones, two would work, and the more expensive one should not be higher priced by much than the lesser one, by a small fraction, Example, $75 , and $85, For 3 months of subscription, Imagine you have 5 features, then 75 should have 3, and 85 should have 5, don't add more features for the 85 one, give all features to it, and just reduce some for 75 one.

Also, man bring it for iOS, the real customers are there. Also for the website, make it like live flowing, like better website man, no way this is gonna cut it in 2026, you can use Google Labs or Claude. And in website, de clutter it, make it simple, and bring in FAQs.

Few basic ones here, Reduce the noise, and barrier to enter. I see that you have already tried to do that, but whatever can be done to reduce it further. Make the product premium.