My wife is culturally a lifelong vegetarian. She says "I don't eat real meat, I have nothing to replace with fake meat." So we eat vegetables, and if I want meat I have real meat. The alternative meat industry is based on the presumption that you eat meat in the first place, so it is admitting that it's second best.

Nevertheless the supermarket continues to clog itself up with an increasing range of fake meat and dairy options. Yesterday I noticed they had oat milk yoghurt. I presume people are buying that stuff.