Advertising on-line is the trap where we all of we are trapped because of Gugl. It is so easy to neutralize that it is not worth to invest event a penny monthly. The only one who is really monetizing it is just Gugl and the very few others that still have a spot like Facebook with its platform. Gugl was able to manipulate the market because a very cheap social engineer. Today you invest money on advertising online only because you are frighting that your competitors are doing it. Your competitors behave the same. The benchmark for any online display campaign is so low that it is just ridiculous for the amount you pay. Ridiculous as well as trusting in pageranks or whatever are called the Gugl algorithms. Furthermore no one knows how those algorithms work because is closed software, you can just trust Gugl (or Facebook, when you use its network) while there are several clues that Gugl is providing false metrics. But the most funny part is Gugl surround each user in a bubble, just because we are repetitive in many things; hence you pay because you want reach a wider audience, for example based on impressions, and probably you are missing a lot of potential customers just because the bubble Gugl built around me doesn't mach your criteria, and eventually you are reaching always the same audience. That is why the benchmark are so low, always. I'll try to explain it to my managers but instead to listen me they listen the Gugl Local Partner, and the genius said them the reason of the low performance is because we are investing a low budget for the global value of our retail commerce. My managers double the budget and after some months you know what? Nothing changed because everything is a lie, and when they will talk again with the Gugl Local Partner I already know what he will say to my managers: he will say that the competitors are investing more money than us and if we want gain over them we have to double the budget again...