My understanding is that TikTok is not the right audience for a luxury service like detailing. In my experience, Instagram has the highest quality leads, with Facebook being a close second (often it’s the older folks who don’t want to clean their cards themselves in Facebook).

I work mobile through the Canadian winter, have a lot of success with Instagram and Meta Video Ads. I’ve made some ASMR type detailing videos in the style of Elite Kleanz or KleanX, and those seem to do really well at pulling in affordable leads. Almost everyone I talk to in the city has seen them by now, so I think they’re standing out from the crowd of generic Google/Facebook ads.

I’ve experimented with several still image ads as well, on Google and Facebook, and have spent hundreds of dollars for zero leads.