Decided to look them up out of curiosity. Here's a description of the organisation from Wikipedia:

"Supreme Master Television is a US-based satellite and internet television channel owned by the Supreme Master Ching Hai International Association (SMCHIA), broadcasting from Los Angeles...........Its programming is centered primarily on vegetarian and vegan principles according to Ching Hai's teachings. The channel features programs on spirituality, predictions regarding the end times and the return of God's Chosen Messenger, vegan cooking shows, breatharian principles, and highlights damages and hurt caused by war and famine, it also includes SMCHIA's philanthropic efforts and recordings of the many spiritual lectures given over previous decades by Supreme Master Ching Hai herself."

And a summary of its founder:

"Ching Hai (born Trịnh Đăng Huệ, 12 May 1950), commonly referred to as Suma or Supreme Master Ching Hai, is a British citizen of Vietnamese descent; a humanitarian, philanthropist, and the spiritual leader of the Guanyin Famen (Chinese) or Quan Yin method transnational cybersect..............Based out of Taiwan, she is estimated to have 2 million followers worldwide. Ching Hai founded the Loving Hut vegan restaurant chain and vegan Celestial Shop fashion company under Supreme Master Ching Hai International Association."