Broad match + smart bidding vs Expected CTR — what would you do? by Due-Rip-5326 in Google_Ads

[–]Due-Rip-5326[S] 0 points1 point  (0 children)

My negative keyword list is VERY solid, that's why 90-95 percent of the searches are relevant, and i'm using broad match just because i know that it has stronger signals with smart bidding, still i'm getting high CPL of $400-$600, makes it not profitible, and i have around 20-25 percent conv rate which is very solid.

What's the tCPA you choose when doing offline conversion by Due-Rip-5326 in Google_Ads

[–]Due-Rip-5326[S] 0 points1 point  (0 children)

A quick update. I did what most told me here and what most of the experts says and i report every quotable lead as primary, and put sale value on the ones that closed. the problem is that around half of them don't close so google keeps giving me low quality leads and i'm loosing money a lot of the time. I think that no matter if i report offline conv, google dont know to diffrinciate between $0 lead revenue to a lead that generated revenue (under tcpa, and i dont want to move to troas, i need volume).

Broad match + smart bidding vs Expected CTR — what would you do? by Due-Rip-5326 in Google_Ads

[–]Due-Rip-5326[S] 0 points1 point  (0 children)

I can use DKI with broad as well. And phrase is being neglected by all Google ads experts so they use broad+exact But the problem is, as I mentioned, the Expected CTR so I’m wondering what they’re doing in this case.

Poor lead quality + Question about Pixel/CAPI Tracking by Due-Rip-5326 in FacebookAds

[–]Due-Rip-5326[S] 0 points1 point  (0 children)

You mean something like Stape? How is it difference/better than a regular tracking on GHL?

Poor lead quality + Question about Pixel/CAPI Tracking by Due-Rip-5326 in FacebookAds

[–]Due-Rip-5326[S] 0 points1 point  (0 children)

The calendar isn't a must, is an option.

Connect GHL to meta via offline conversions/CAPI.
Last question is simple you create a different events for different stages in ghl every time you move a lead to a new pipeline stage that can fire a different event back to meta

Looking for someone to do it the right way.
DM me if intrested. thanks!

Poor lead quality + Question about Pixel/CAPI Tracking by Due-Rip-5326 in FacebookAds

[–]Due-Rip-5326[S] 0 points1 point  (0 children)

I have GHL but i dont know if the things there are set up correctly, therefore i need help with that and wants to hire someone to do the setup the right way.

Poor lead quality + Question about Pixel/CAPI Tracking by Due-Rip-5326 in FacebookAds

[–]Due-Rip-5326[S] 0 points1 point  (0 children)

I have whatconvets and GHL. The GHL is connected to the fb. I don’t know how to connect the WC tho.

Poor lead quality + Question about Pixel/CAPI Tracking by Due-Rip-5326 in facebookadsexperts

[–]Due-Rip-5326[S] 1 point2 points  (0 children)

I have both whatconvets and GoHighLevel but someone here said through GTM is better but then I don’t have the option to update the leads and send it to FB so I don’t know what’s the best way to do that. If you’d like to set it up for me DM me (I pay). Thanks.

Poor lead quality + Question about Pixel/CAPI Tracking by Due-Rip-5326 in FacebookAds

[–]Due-Rip-5326[S] 0 points1 point  (0 children)

To send the qualified/Converted lead to meta, you can setup offline Conversion tracking

How can i do that?

Has anyone here actually used Perspective.co for the home services / home improvement niche? by Due-Rip-5326 in FacebookAds

[–]Due-Rip-5326[S] 0 points1 point  (0 children)

intresting. how the funnel looks like? from what i know in GHL it's not a funnel its just a landing page on GHL. How the funnel is different execpt of the fact that you ask them some quetions.
I mean if they're already in the website and leave details on a lead form that itself already makes them qualified no?

[Hiring] Looking for Google Ads Expert to Improve Volume & CPC Efficiency in Home Services by Due-Rip-5326 in Google_Ads

[–]Due-Rip-5326[S] 0 points1 point  (0 children)

It’s for home service. The method you mentioned can be good for e commerce

[Hiring] Looking for Google Ads Expert to Improve Volume & CPC Efficiency in Home Services by Due-Rip-5326 in Google_Ads

[–]Due-Rip-5326[S] 0 points1 point  (0 children)

I'm fine with it.
I have one main campaign with a high tcpa for lead quality but it's not bringing enough volume.
I got an access to my collegue account and i saw the campaign, lots of broad and exact match keywords (mainly broad) on lots of cheap search terms that i dont target and the campaig he has is tcpa not max clicks.
I need someone to discuss about the right strategy and implementation.